14 Feb 2012
| by John Reynolds
KFC is to roll out its first 'his and hers' TV ads, to support the release of the BBQ Rancher, its...The burger, which is being launched this week in the UK, joins other non-fried products on the fast-food chain s menu. These include the KFC Brazer, a griddled chicken burger and tortilla-style wrap ...
breast fillet with barbecue sauce sandwiched between a deli roll .
KFC claimed the sauce is derived ...
29 Nov 2011
| by Loulla-Mae Eleftheriou-Smith
KFC has hired Gu marketer Meg Farren as its marketing director of new concepts and strategy....will report directly to Jennelle Tilling, vice-president of marketing at KFC.
Tilling said: 'We're looking ...
to head up new concepts at KFC.'
The fast-food chain launched ads promoting its espresso coffee ...
01 Nov 2011
| by John Reynolds
KFC is launching an ad campaign promoting its espresso products as it attempts to emulate McDonald....
Now KFC is to follow suit as it aims to challenge perceptions that it offers only chicken products ...
that KFC uses Lavazza coffee, which it has offered since 2009.
A spokesman for KFC said: Lavazza coffee is an example of a quality KFC [menu option] that consumers might not be aware of, and given that more and more ...
09 Jun 2011
| by Ben Bold
KFC has boosted its environmental and animal welfare credentials by securing Red Tractor...KFC is the UK's first major fast-food restaurant to receive Red Tractor certification.
Fast food companies like Burger King, McDonalds and KFC have been in a long-standing battle to outdo each ...
, is set to appear on KFC's UK website with an explanation of its significance.
A spokesman for KFC said ...
06 Apr 2011
BBH has created a new TV campaign for KFC, which carries the new brand strapline 'so good'....The ad centres on an extended family getting together for a summer lunch in the garden with KFC food.
The ad, which was shot in South Africa, was directed by award-winning director and documentary maker Benito Montorio. It follows the family members searching for extra seats. As more people ...
06 Apr 2011
| by John Reynolds
Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC, believes the brand has a...In the, perhaps, idealised view of Jennelle Tilling, KFC's top UK marketer, by 2015 the takeaway ...
educational computer games, while mums will be grazing on grilled chicken, corn and salads.
Those at KFC ...
to the change has been the axing of KFC's 50-year-old slogan, 'Finger lickin' good', in favour of the somewhat ...
25 Feb 2011
Not finger lickin' KFC has announced plans to drop its famous 'Finger Lickin' Good' catchphrase...HOW I SEE IT - NICK MURRAY-LESLIE, CEO, CHATSWORTH
Of course, all fast food joints get a kicking from the obesity police, but at least KFC 's chicken has some protein.
Consumers understand 'good' to mean wholesome, not just tasty. A genuine attempt to reduce salt and hydrogenated fat levels ...
21 Feb 2011
| by Daniel Farey-Jones
calories, salt and fat than KFC's standard offerings.
The chain's 800 stores will also switch from using rapeseed, sunflower and palm oil, to just rapeseed, reducing saturated fats across the KFC range by 25 ...
before now, with a nine-year absence before getting restored in 2008 .
KFC's pledge to display ...
16 Feb 2011
| by Katherine Levy
food chain KFC's programme sponsorship on music channel 4Music...., 'The Crush', hosted by Rick Edwards on 4Music, which, since March 2010, has supported Krushems, KFC ...
the partnership with KFC's Krushems, the iced dairy shake available in four flavours: Oreo, Maltesers, Caramel ...
and commercial director of Bauer Access, said: "We are delighted that KFC continue to share our vision ...
02 Feb 2011
KFC has launched a new ad to demonstrate that it uses fresh chicken on the bone....The spot starts with a KFC manager in a supermarket saying the checik is fresh not frozen, 100 per cent British, and from the same suppliers as the leading supermarkets. ...