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Meet Jennelle Tilling, KFC

KFC's Jennelle Tilling tells Media Week how to get the message through to consumers....What's your job title? Vice-president, marketing for KFC. Brands controlled? KFC UK ... Hegarty does our creative work. What's your priority at KFC over the next 12 months? To continue ... to a KFC meal. What are the big media issues? The big theme is making sure our messages get through ...

Sun, sea... And senior management

(including KFC and Pizza Hut), telecom provider Etisalat and bank NCB. Dubai is a meritocracy where you ...

Outdoor Special > Top 10 Outdoor Trends

for the RAF. This month sees the national roll-out of an interactive KFC campaign on selected Clear Channel ... mobile vouchers for redemption in restaurants to GPS maps of KFC branches. Meanwhile, JCDecaux now has a ...

JCDecaux panels light up shelters

KFC has booked a series of JCDecaux posters that light up and flash with fiery colours to promote

Campaigners slam roadside advertisers

Costa Coffee, KFC, McDonald’s, Leisure Parcs and Tesco have been named and shamed by campaigners

Is the Crazy Frog responsible for an increase in channel flicking?

the singing bank manager, get back to your desk KFC: Slaughtering soul with singing adverts ...

Walker Media adds a Spark to the agency

The new set-up will offer existing Walker Media clients – such as Marks Spencer, Dixons, KFC and the Football Association - and external outfits advice on strategic communications for brands. Stephen Stokes, who joined the agency in 2004 as head of strategy, has been assigned to run the new division. Prior ...

Aegis strong despite management upheavals

, Danone, BDF, Japan Postal, KFC, KFS and L'Oreal in Asia, plus Deutsche Post (pan-Europe), E-Sure (UK ...

KFC for Saturday Night Takeaway

KFC has been unveiled as the new sponsor for ITV1’s flagship Saturday entertainment show, Ant & Dec...at the 2004 National Television Awards. Matthew Critchley, brand director at KFC, said: “We have already ... was negotiated by Walker Media, KFC's media agency. By Kevin May ...

Book Review - Meaningful Marketing

like I’ve eaten a KFC bargain bucket – sure, there’s loads there, but is it actually any good? Maybe ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.