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Marketing's Power 100

commercial director. 19. Jennelle Tilling, KFC This has been another innovation-driven year for KFC ... and a year-long partnership with 4Music show The Crush, KFC's first use of branded content. Its ...

Helen Edwards on Branding: The supply-chain reaction

, the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ... previously named KFC's Supplier of the Year. - Cheap fashion is certainly popular, but Nike, Gap ...

Helen Edwards on Branding: Time to get touchy-feely

're Nivea, Canon or KFC, all of which find themselves sliding down this year's rankings? Here, BrandZ offers ...

Design Bridge hands Droy and Rodenburg new client roles

has worked for clients including KFC, Carlsberg and Unilever, from The Partners where he was client ...

Nick Gill replaces O'Keeffe as BBH executive creative director

O'Keeffe is leaving the agency after 18 years to become WPP's worldwide creative director. Gill joined BBH in 1998 and was promoted to the board in 1999. He has overseen creative on a number of the agency's accounts including Vodafone, Levi's, KFC, Boddingtons, Microsoft Xbox and Barnardo's. He ...

Conquest launches emotional reaction tool

Mills, Pizza Hut, L Oreal, Nationwide, Premier Foods and KFC. ...

Chinese to boycott Western brands over Tibet

SHANGHAI - Western businesses including KFC and Carrefour are facing a boycott from Chinese...goods . KFC faces a boycott on June 1, International Children s Day, typically a day for Chinese ... , websites targeting KFC and Carrefour have been set up by 24-year-old IT worker Kong Zenquiang. One ...

Charles promoted to the board at Haygarth

accounts such as KFC, Ciba Vision, Netjets and Kia Motors. Sophie Daranyi, managing director ...

Poulters bought by fast growing retail firm Bezier

, First Choice, Homebase, KFC and Superdrug. Mark Shaw, Bezier's chief executive, said: "This ...

FOCUS: CRISIS MANAGEMENT - The heat is on. Mary Cowlett follows the timeline of a crisis from chatroom rumour to full-blown threat to reputation

, but unbelievable,' he adds. In January, Wheeler himself was at the centre of an internet hoax, when client KFC ... fed by tubes. 'We only got 30 calls and there are 400 KFC restaurants in the UK,' says Wheeler. 'So ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.