Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
.28 19 19= KFC Bartle Bogle Hegarty/ Walker Media 10 97 17.99 29 ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
% 1 90 China Telecom 9,191 -4% New 91 KFC 8,852 8% -24 ...
Marketing's Talent Report: your comprehensive guide to the talent conundrum facing brands and marketers
13 Oct 2011 | by Staff
marketers from Google, Coca-Cola, KFC, John Lewis and Lovefilm on the skills that made them. A new ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
commercial director. 19. Jennelle Tilling, KFC This has been another innovation-driven year for KFC ... and a year-long partnership with 4Music show The Crush, KFC's first use of branded content. Its ...
Helen Edwards on Branding: The supply-chain reaction
19 May 2010 | by Helen Edwards
, the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ... previously named KFC's Supplier of the Year. - Cheap fashion is certainly popular, but Nike, Gap ...
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
're Nivea, Canon or KFC, all of which find themselves sliding down this year's rankings? Here, BrandZ offers ...
Should companies embrace slang names for their brands?
01 Dec 2009 | by Staff
and brands need to be careful about the same (over)familiarity. The Kentucky Fried Chicken switch to KFC ...
Interbrand's Top 100 global brands 2009
18 Sep 2009 | by Becky Wilkerson
5,960 10% France 61 KFC 5,722 3 ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
1 Marmite 45% 14% 40% 2 KFC 43% 19% 38% 3 Burger King 37% 24% 39 ...
Savvy segments: retailers and brands target ethnic markets
15 Sep 2009 | by Amy Golding
-food retailer KFC launched a halal-only menu in eight of its London stores. The concept will roll out further ... and that adhere to Islamic dietary rules. KFC said the move was intended to ensure the company was catering to a ... : 'The Muslim community can now enjoy all the products in these restaurants.' KFC is not the first fast ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
