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Fast-food behemoth KFC is embarking on a fresh comms strategy to head off a growing number of attacks on its reputation. KFC is seeking specialist PR support to fight damaging allegations from ... debeaking, crippled chickens'. Worryingly for KFC, Peta has already secured high-profile celebrity backing ...
The McDonald's PR machine is already in overdrive. The emerging consumer awareness about nutrition, or at least the health hazards associated with the lack of it, is finally hitting the pockets of the big guys, as well as their political clout, and it's time they acted. So now McDonald's and KFC advertise ...
KFC and retail entrepreneur Philip Green talk to Andy Allen about their handling of recent PR...launched its 'Deep Fried Cruelty' campaign, accusing KFC suppliers of cruel treatment of chickens ... KFC as an alleged example of the global issue of cruel treatment of chickens bred for meat. Last week the campaign hit Britain including PETA demonstrations outside selected KFC restaurants ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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