Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
.28 19 19= KFC Bartle Bogle Hegarty/ Walker Media 10 97 17.99 29 ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
% 1 90 China Telecom 9,191 -4% New 91 KFC 8,852 8% -24 ...
Marketing's Talent Report: your comprehensive guide to the talent conundrum facing brands and marketers
13 Oct 2011 | by Staff
marketers from Google, Coca-Cola, KFC, John Lewis and Lovefilm on the skills that made them. A new ...
Adwatch (Oct 5) - Top 20 recall: Barclays
06 Oct 2011 | by Neil Dawson, Chief executive, BETC London
/MediaCom 40 6 ( ) KFC Bartle Bogle Hegarty/Walker Media 37 7 ...
Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach
04 May 2011 | by Kate Waters, Strategy Partner, Now
McCann Erickson/Zenith Optimedia 36 9 (9=) KFC Bartle Bogle Hegarty ...
Adwatch (20 April) - Top 20 recall: NatWest aims to be helpful
20 Apr 2011 | by Sid McGrath, Planning partner, Karmarama
-Touch Euro RSCG London/ ZenithOptimedia 33 9= ( ) KFC Bartle Bogle Hegarty ...
BEST GLOBAL BRANDS 2010: Apple fails to break into top flight
16 Sep 2010 | by Mark Banham
% 60 61 KFC 5,844 5,772 2% 61 NEW SPRITE 5,777 N/A N ...
Ford, Eurostar, KFC and More Than: our road to recovery strategies
28 Jul 2010 | by Noelle McElhatton
Than and KFC have fared in the recession and how they plan to market their way into recovery mode ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
commercial director. 19. Jennelle Tilling, KFC This has been another innovation-driven year for KFC ... and a year-long partnership with 4Music show The Crush, KFC's first use of branded content. Its ...
Helen Edwards on Branding: The supply-chain reaction
19 May 2010 | by Helen Edwards
, the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ... previously named KFC's Supplier of the Year. - Cheap fashion is certainly popular, but Nike, Gap ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
