Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
such as McDonald's, Burger King and KFC are conspicuously missing. Without an end to junk food marketing promotions ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
% 1 90 China Telecom 9,191 -4% New 91 KFC 8,852 8% -24 ...
What's behind the current schmaltz factor?
13 Oct 2011
, that sweet Nationwide one. @charlienin Charlie Elliott The KFC ad. Two teenagers flirting ...
Should youth brands rethink their marketing in the wake of the riots? The Marketing Society Forum
24 Aug 2011 | by Staff
want to stand for. MAYBE - JENNELLE TILLING, VICE-PRESIDENT, MARKETING, KFC UK IRELAND ... that sustain them. KFC is a brand that resonates with young people, so we try to use that to have a positive ...
Helen Edwards on Branding: A slogan is forever
11 May 2011 | by Helen Edwards
. British Airways 8. Johnnie Walker 9. Ronseal 10. KFC Not so easy 1. Holiday Inn 2. Bupa 3. Lufthansa 4. Fiat 5. Burger King 6. AXA 7. Vodafone 8. Yahoo! 9. Finish 10. KFC. ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
commercial director. 19. Jennelle Tilling, KFC This has been another innovation-driven year for KFC ... and a year-long partnership with 4Music show The Crush, KFC's first use of branded content. Its ...
Helen Edwards on Branding: The supply-chain reaction
19 May 2010 | by Helen Edwards
, the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ... previously named KFC's Supplier of the Year. - Cheap fashion is certainly popular, but Nike, Gap ...
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
're Nivea, Canon or KFC, all of which find themselves sliding down this year's rankings? Here, BrandZ offers ...
Christina Aguilera fronts Pizza Hut and KFC hunger relief campaign
17 Jul 2009 | by Rachael Gallagher
LONDON - Pop star Christina Aguilera has been hired by Pizza Hut and KFC owner Yum! Brands...to join the fight against hunger." Yum! Brands -- which also owns KFC and Taco Bell -- claims that one ...
Microsoft overtakes Google to become UK's top consumer brand
15 Jul 2009 | by Jacquie Bowser
McDonald's, which jumped 227 places to 143, Burger King, up 189 spots to 259, KFC, which rose by 164 places ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
