As UK clients slash budgets, agencies look East
06 Oct 2011 | by John Tylee
Amsterdam), whose clients include KFC and Nestle, and was a judge at this year's Cannes Festival ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
% 1 90 China Telecom 9,191 -4% New 91 KFC 8,852 8% -24 ...
BEST GLOBAL BRANDS 2010: Apple fails to break into top flight
16 Sep 2010 | by Mark Banham
% 60 61 KFC 5,844 5,772 2% 61 NEW SPRITE 5,777 N/A N ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
commercial director. 19. Jennelle Tilling, KFC This has been another innovation-driven year for KFC ... and a year-long partnership with 4Music show The Crush, KFC's first use of branded content. Its ...
Helen Edwards on Branding: The supply-chain reaction
19 May 2010 | by Helen Edwards
, the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ... previously named KFC's Supplier of the Year. - Cheap fashion is certainly popular, but Nike, Gap ...
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
're Nivea, Canon or KFC, all of which find themselves sliding down this year's rankings? Here, BrandZ offers ...
Interbrand's Top 100 global brands 2009
18 Sep 2009 | by Becky Wilkerson
5,960 10% France 61 KFC 5,722 3 ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
1 Marmite 45% 14% 40% 2 KFC 43% 19% 38% 3 Burger King 37% 24% 39 ...
Public View - Citroën 'stayin alive' by Euro RSCG
06 Oct 2008 | by Staff
-up' by Fallon Kwik-Fit 'amazed' by DDB KFC 'today starts here' by BBH Asda 'back to school' by Fallon ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
will be restoring public faith in the brand following unprecedented price increases. 37. Jenelle Tilling, KFC B ... sport, golf. The KFC vice-president of marketing worked at Yum! Brands companies in the UK, US ... -value boneless chicken. KFC's decision to enter the competitive breakfast market with KFC A.M. will also test ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
