Marketing's Talent Report: your comprehensive guide to the talent conundrum facing brands and marketers
13 Oct 2011 | by Staff
marketers from Google, Coca-Cola, KFC, John Lewis and Lovefilm on the skills that made them. A new ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
% 1 90 China Telecom 9,191 -4% New 91 KFC 8,852 8% -24 ...
Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
04 Oct 2011 | by Matthew Chapman
KFC 5,902 5,844 1% 63 61 Sprite 5,604 5,777 -3% 64 70 ...
Power players of social media: PR
24 Feb 2011 | by Joe Lepper
for KFC's 'face from space' campaign. This featured a giant image of KFC's Colonel Sanders on the ground ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
commercial director. 19. Jennelle Tilling, KFC This has been another innovation-driven year for KFC ... and a year-long partnership with 4Music show The Crush, KFC's first use of branded content. Its ...
Helen Edwards on Branding: The supply-chain reaction
19 May 2010 | by Helen Edwards
, the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ... previously named KFC's Supplier of the Year. - Cheap fashion is certainly popular, but Nike, Gap ...
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
're Nivea, Canon or KFC, all of which find themselves sliding down this year's rankings? Here, BrandZ offers ...
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
KFC Bartle Bogle Hegarty, Duke/Walker Media 13 136 13.69 21.75 18 - Foxybingo ...
Interbrand's Top 100 global brands 2009
18 Sep 2009 | by Becky Wilkerson
5,960 10% France 61 KFC 5,722 3 ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
1 Marmite 45% 14% 40% 2 KFC 43% 19% 38% 3 Burger King 37% 24% 39 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
