Marketing's Talent Report: your comprehensive guide to the talent conundrum facing brands and marketers
13 Oct 2011 | by Staff
marketers from Google, Coca-Cola, KFC, John Lewis and Lovefilm on the skills that made them. A new ...
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Think BR: London 2012 - less desirable than an Oxo cube?
02 Mar 2012 | by Simon Clough
. It is the 209 th most desirable brand in the UK - below Oxo at 179, Anadin at 187 and KFC at 199. So ...
Think BR: Brand authenticity comes to the fore
12 Oct 2011 | by Simon John and Ian Haughton
types of inauthentic brands: firstly there s the simple copy-cat brand. Think of the many KFC look ... authentic brands, although their local sales may be good. They are straightforward copies (and indeed KFC ...
Adwatch (July 13): Top 20 recall - Emirates warms the inner plane-spotter
13 Jul 2011 | by Stephen Woodford, Chief executive, DDB UK
'Oreal Excellence Cr me McCann Erickson/ZenithOptimedia 25 20 ( ) KFC Bartle Bogle ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
commercial director. 19. Jennelle Tilling, KFC This has been another innovation-driven year for KFC ... and a year-long partnership with 4Music show The Crush, KFC's first use of branded content. Its ...
Helen Edwards on Branding: The supply-chain reaction
19 May 2010 | by Helen Edwards
, the media consensus was that it had lost in the court of public opinion. - KFC ran into trouble in 2004 ... previously named KFC's Supplier of the Year. - Cheap fashion is certainly popular, but Nike, Gap ...
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
're Nivea, Canon or KFC, all of which find themselves sliding down this year's rankings? Here, BrandZ offers ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
1 Marmite 45% 14% 40% 2 KFC 43% 19% 38% 3 Burger King 37% 24% 39 ...
Public View - Thomson 'staff' by BMB
12 Jan 2009 | by Staff
/trucks mash-up' by Fallon Kwik-Fit 'amazed' by DDB KFC 'today starts here' by BBH Asda 'back to school ...
The Week in Marketing: 2 December 2008
02 Dec 2008 | by Staff
Wood, who left the restaurant chain in September. Willows has previously worked at KFC South Africa ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
