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Strategy Verdict - Kangaroo

04 Dec 2007 | by Media Week

Strategy Project: Kangaroo...by the largest names in broadcasting, there remains considerable secrecy as to the logic behind Project Kangaroo ... Kangaroo is both local and worldwide, assuming rights are available. Content will be streamed ... libraries, but, with its considerable draw, Kangaroo is likely to become the destination platform of choice ...

People moves: Kangaroo Poo

26 Jan 2005

Mark Graham has been hired as surfwear brand Kangaroo Poo's first marketing manager. Graham, who

Kangaroo reveals ad-funded model

30 Oct 2008 | by Ian Darby

LONDON - The backers of the Project Kangaroo video-on-demand product have promised to deliver a...View Kangaroo's submission to the Cometition Commission Kangaroo is a joint venture between BBC ... advertising on the site will be sold centrally by Kangaroo. There will also be areas of paid-for content ... -fee funding continues to increase while it's moving into new commercial ventures." View Kangaroo ...

Kangaroo prepares for August launch

15 Apr 2008 | by Ben Bold

LONDON - Kangaroo is gearing up for a possible August launch with the appointment of Zygos...of BBC online chief Ashley Highfield as Kangaroo s chief executive. The commercial director ... will host individually branded areas on Kangaroo when it launches, the homepage will offer users a central access point where they can select content by genre. It is on this landing page that Kangaroo will sell ...

Kangaroo referred to Competition Commission

30 Jun 2008 | by Fiona Ramsay

LONDON - The Office of Fair Trading has referred Kangaroo, the proposed joint venture VoD service...The move means that the launch of Kangaroo will be unlikely to take place this year as originally intended. The Competition Commission has until 12 December to consider the case and to collect evidence ... , such as the syndication of content rights to third parties, would dominate the VoD market. Rivals to the Kangaroo service ...

Competition Commission delays Kangaroo investigation

08 Aug 2008 | by Maisie McCabe

investigation into Kangaroo, the planned joint VoD service from ITV, Channel 4 and BBC Worldwide....it is investigating. It aims to find out if the planned Kangaroo service will cause competition issues in the online video market. It also wants to determine the impact of Kangaroo on ad rates, pricing and range ...

Kangaroo to sell with web inventory

02 Dec 2008 | by Emma Barnett

LONDON - Ads around Kangaroo, the planned on-demand online service from BBC Worldwide, ITV...According to media agency sources present at Kangaroo presentations over recent weeks, ITV and Channel 4's website inventories will be sold alongside their content on Kangaroo. One agency's head ... -dependently with Kangaroo, but it is unclear how exactly that model will work. It is thought, however, that they will start ...

Ad industry blasts Kangaroo decision

05 Feb 2009 | by Anne Cassidy

LONDON - The decision by the Competition Commission to block Project Kangaroo, the proposed online..., the chairman of the IPA Digital Media Group, said the ruling was a loss for digital media. "Kangaroo was held ... that the Kangaroo joint venture, competing in a crowded online world against dominant global brands ...

Five in running for Kangaroo brief

13 Jan 2009 | by Arif Durrani

LONDON - Video-on-demand service Kangaroo is believed to have whittled its hunt for a media agency.... Kangaroo's backers, which hope to offer both free-to-view ad-supported content as well as paid ... of competition" in the UK VoD market. Its push to appoint a media agency could signal Kangaroo management ... into Kangaroo in December, Virgin Media, as well as online VoD services Babelgum and Joost, have called ...

Highfield to leave Kangaroo for Microsoft

10 Nov 2008 | by Emma Barnett

LONDON - Ashley Highfield, the chief executive of Project Kangaroo, the VoD joint venture between..., chief financial officer. Henwood is currently the lead regulatory adviser for Kangaroo. Highfield left his former role as BBC director of future media and technology to start as Kangaroo's chief executive ... statement, Ben McOwen Wilson, chairman of Project Kangaroo, said: "We would like to thank Ashley for leading ...

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