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Five in running for Kangaroo brief

LONDON - Video-on-demand service Kangaroo is believed to have whittled its hunt for a media agency.... Kangaroo's backers, which hope to offer both free-to-view ad-supported content as well as paid ... of competition" in the UK VoD market. Its push to appoint a media agency could signal Kangaroo management ... into Kangaroo in December, Virgin Media, as well as online VoD services Babelgum and Joost, have called ...

Kangaroo is still a good proposition for advertisers

of the year at the end of 2007, one of the most exciting developments in 2008 was meant to be the Kangaroo...Kangaroo is a joint venture between ITV, Channel 4 and BBC Worldwide. It was - or is - meant to do ... broadcasters together to deliver Kangaroo. The project team has also become immensely frustrated by the time ... the iPlayer and how Kangaroo will differ from that. But the player has been built, the money invested ...

Will Kangaroo ultimately prove to be a success?

Kangaroo's launch date has already been delayed for months by a Competition Commission probe. Now...YES - Phil Christer, board director, Zed Media It isn't ideal that project Kangaroo has lost ... of Kangaroo was announced last year, it seemed the right direction for the nascent on-demand market to go and I don't see any reason why this should change now. Kangaroo has an audience, a revenue model ...

Kangaroo backers play down competitive aspect

by their planned joint venture VoD service, Project Kangaroo, by insisting that most of their combined linear TV...with each other" for the sale of advertising in and around their content on Kangaroo. "The joint venture ... ," their statement said. The group will also sell advertising on common areas of the site. Kangaroo estimated its ... . But the submission stated that Kangaroo would give consumers access to archive content that otherwise would ...

Hodson to replace Ugeux in ITV's Kangaroo role

LONDON - Patrick Ugeux, ITV's project director of Kangaroo, the joint venture video...for developing the planned Kangaroo service late last year. Ugeux joined ITV from Marakon Associates ... in continental Europe. ITV board director for the Kangaroo service is chief operating officer at ITV Consumer, Ben McOwen Wilson. Ashley Highfield, chief executive of Kangaroo, told delegates at last weekend ...

Google backs Kangaroo with partnership offer

LONDON - Google has publicly given its support for Kangaroo, the planned video-on-demand joint...In its submission to the Competition Commission, which is probing Kangaroo, Google said it would ... s submission to the Competition Commission outlined its opposition to the Kangaroo launch, claiming its partners would have the ability and incentive to cross-promote the Kangaroo platform, to the detriment ...

Competition Commission delays Kangaroo investigation

investigation into Kangaroo, the planned joint VoD service from ITV, Channel 4 and BBC Worldwide....it is investigating. It aims to find out if the planned Kangaroo service will cause competition issues in the online video market. It also wants to determine the impact of Kangaroo on ad rates, pricing and range ...

Was the OFT right to refer Kangaroo to Commission?

Last week, the OFT referred Kangaroo, the proposed VoD service from BBC Worldwide, ITV and Channel...NO - PAUL ROWLINSON - investment director AV media, MindShare I fail to see how Kangaroo can ... from doing something similar on the internet? Nothing. Kangaroo will enhance, not constrain ... of the Kangaroo product that is scaring the competition. I hope that, in the interests of advertisers ...

Former Kangaroo boss to head new web TV company

LONDON - Lesley Mackenzie, former boss at Kangaroo, has been appointed chief executive of web TV.... Ashley Highfield took over from Mackenzie as chief executive of Kangaroo on July 1. ...

Kangaroo referred to Competition Commission

LONDON - The Office of Fair Trading has referred Kangaroo, the proposed joint venture VoD service...The move means that the launch of Kangaroo will be unlikely to take place this year as originally intended. The Competition Commission has until 12 December to consider the case and to collect evidence ... , such as the syndication of content rights to third parties, would dominate the VoD market. Rivals to the Kangaroo service ...

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