to remove filtersKangaroo's power may be diluted by commission's findings
03 Dec 2008 | by Emma Barnett
-on-demand service Kangaroo could mean more opportunities for lower advertising rates across the service, some media...director, television, Arena BLM, said: "The attraction of Kangaroo to clients was a one-stop shop to get ... Kangaroo's power, as it was meant to offer unique content. However, being able to negotiate the price down ... it depends on how much content Kangaroo would have to put elsewhere - and places more value ...
