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CAMPAIGN DIARY: YOU MUST REMEMBER

. The answers were: 1. Rolo; 2. Castlemaine XXXX; 3. Shell. The theme was kangaroos....Congratulations to Amy Collins of Parcelforce Worldwide Logistics who identified last week s ads. The answers were: 1. Rolo; 2. Castlemaine XXXX; 3. Shell. The theme was kangaroos. This week, we want you to guess the ads and the theme. Fax your answers to 0181-267 4914/4915 or e-mail to campaign ...

MARKETING TO MEN: EURO MAN: WARRIOR OR WIMP? - Europe may well be speeding towards a single currency, but there will never be a definitive Euro man. Based on research from RDSi, Jim Davies tells you why

people in Britain know about Australia is sheep farming and Skippy the Kangaroo. Neighbours has yet ...

MARKETING MIX: I’ll name that brand in one

the giraffe, Kylie the kangaroo and Heftie the hippo. Brand X is probably best known for its simple ...

CAMPAIGN DIRECT: ISSUE NATWEST - Virtual village where TBWA made NatWest funky. TBWA had to revitalise the bank’s pounds 80m marketing strategy across all media, Karen Yates explains

a kangaroo denotes travel insurance, and the joke victim of car accidents - a hedgehog - makes its ...

ADVERTISING MEDLEYS - DO THEY WORK? Nostalgic TV spots featuring hit ads from the past are the flavour of the month. Jim Davies discovers whether they are effective or just lazy, while four top creatives pick the work they think is worthy of a second airi

toucan, sea lion, kangaroo and pelican all in a single frame. The headline read, Guinness ...

PRIVATE VIEW

love the lack of logic and the total lack of inhibition. And the guy in the kangaroo suit is a nice ...

Private View

kid who wouldn t share his Rolos. This time we have Skippy, the kangaroo, who is similarly ...

Skippy to front Rolo Cookies spot from J. Walter Thompson

J. Walter Thompson has resurrected Skippy, the kangaroo star of the 70s Australian children...J. Walter Thompson has resurrected Skippy, the kangaroo star of the 70s Australian children s programme, to launch Rolo Cookies, a new variation on the Nestle brand. The campaign ... of the original Skippy series. The kangaroo used in the shoot played the same role in the 90s remake, The New ...

Campaign Report on Creative DM: The master’s voice - Howard Luck Gossage’s press ads were the guerilla marketing of his era and the legacy lives on today, Eleanor Trickett writes

one in your block to win a kangaroo . A competition to name Qantas s newest aircraft generated 7 ... they should be the proud owner of the Book of Gossage. Answers on a kangaroo. ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.