Will Kangaroo confound its critics and prove a success, Alasdair Reid asks....its story on the launch of Kangaroo with a picture of Rowan Atkinson in Blackadder mode. Naturally, yes, Blackadder is a classic BBC programme, and, yes, of course, the BBC is a participant in Kangaroo ... reasons why the big newspaper publishers might want to subvert (however subtly) a project like Kangaroo ...
The project, which has the working title Kangaroo, will house more than 10,000 hours of content and is designed to complement the broadcasters' existing online media initiatives BBC iPlayer, ITV.com and 4OD. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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