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Digital media: Viewers make demands on TV

Operating under the suitably new-media friendly working title, the latest video on demand (VOD) service, Kangaroo, illustrates that broadcasters are finally taking on-demand seriously. The joint ... will be subsumed into Kangaroo, once the joint venture launches. - BSkyB Sky offers VOD via TV, PC and mobile ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.