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The Week: Media News - VoD appeal is 'short-term'

joint venture Project Kangaroo. The three broadcasters said: "Much UK linear content is unsuitable

ITV unveils price comparison site as part of its online drive

to the launch of the Kangaroo VoD service - to 150m by the end of 2012. ...

Kangaroo backers play down competitive aspect

by their planned joint venture VoD service, Project Kangaroo, by insisting that most of their combined linear TV...with each other" for the sale of advertising in and around their content on Kangaroo. "The joint venture ... ," their statement said. The group will also sell advertising on common areas of the site. Kangaroo estimated its ... . But the submission stated that Kangaroo would give consumers access to archive content that otherwise would ...

Mogull given chief operating officer role by BBC

August after Ashley Highfield left the BBC to become chief executive of video-on-demand service Kangaroo. ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.