ITV unveils price comparison site as part of its online drive
02 Sep 2008 | by Fiona Ramsay
to the launch of the Kangaroo VoD service - to 150m by the end of 2012. ...
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joint venture Project Kangaroo. The three broadcasters said: "Much UK linear content is unsuitable
to the launch of the Kangaroo VoD service - to 150m by the end of 2012. ...
by their planned joint venture VoD service, Project Kangaroo, by insisting that most of their combined linear TV...with each other" for the sale of advertising in and around their content on Kangaroo. "The joint venture ... ," their statement said. The group will also sell advertising on common areas of the site. Kangaroo estimated its ... . But the submission stated that Kangaroo would give consumers access to archive content that otherwise would ...
August after Ashley Highfield left the BBC to become chief executive of video-on-demand service Kangaroo. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.