Kangaroo, has a decent brand to work with. Windows Live Search, the forerunner to Bing, was a tough sell ...
, was itself born out of the rubble left behind by Project Kangaroo, a planned VOD service from ITV, Channel 4 ... infrastructure and media services company, acquired Kangaroo's assets for an estimated 8m and reinvented ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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