The Week: Media news - No appeal for Kangaroo
13 Feb 2009
The backers of Project Kangaroo will not appeal against the closure of the proposed online TV
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BBC, ITV and Channel 4 guarantee not to revisit Kangaroo VOD deal for five years
22 May 2009 | by Fiona Ramsay
The Competition Commission today published the undertakings given by the three broadcasters as part of its Project Kangaroo inquiry. In February, the Commission ruled that the planned joint venture video on demand service was anti-competitive. The BBC, ITV and Channel 4 have now been prohibited ...
Ad industry blasts Kangaroo decision
05 Feb 2009 | by Anne Cassidy
LONDON - The decision by the Competition Commission to block Project Kangaroo, the proposed online..., the chairman of the IPA Digital Media Group, said the ruling was a loss for digital media. "Kangaroo was held ... that the Kangaroo joint venture, competing in a crowded online world against dominant global brands ...
Competition Commission decision disrupts Kangaroo's marketing plans
04 Feb 2009 | by Sarah Johnson
LONDON - Kangaroo, the joint TV project between ITV, Channel 4 and BBC Worldwide, has been halted...said he was surprised by the decision. He said: We believed that the Kangaroo joint venture, competing ...
The Week: Media news - Rivals oppose Kangaroo
16 Jan 2009
of the video-on-demand venture Kangaroo....Last month, the commission ruled that Kangaroo would launch with a series of conditions to prevent the restriction of competition among VoD services in the UK. In response to the commission's provisional report, Virgin Media argued that Kangaroo would "dictate the form and structure" of the market. The commission ...
Fallon scoops Kangaroo's £4m ad account after pitch
15 Jan 2009 | by Anne Cassidy
LONDON - Kangaroo, the proposed video-on-demand service from the BBC, ITV and Channel 4, has...to publish its final report on the venture by 8 February. Last month, the body ruled that Kangaroo, which ... . Kangaroo's hunt for a media agency was narrowed down to five last week. The shortlisted agencies ...
The Week: Media news - Kangaroo costs rack up
09 Jan 2009
Project Kangaroo, the video-on-demand venture, has cost ITV and Channel 4 £30 million in 2008, according to a report. The broadcasters, facing a bill of £15 million each, should consider pulling out of the venture, the study by Enders Analysis argued. It estimates that the service, which is still to win ...
Andrew Walmsley on Digital: Kangaroo's global contest
09 Dec 2008 | by Andrew Walmsley
into Kangaroo, the UK web-based video-on-demand service expected to launch early next year. Kangaroo is a joint ... claims that, until recently, its only contact had been a call from Kangaroo's lawyers informing ... also taken advantage of Kangaroo's plight with the launch of its Sky Player last week. According ...
Media brief: Kangaroo deemed potentially anti-competitive
09 Dec 2008
Kangaroo, the VoD service proposed by Channel 4, ITV and BBC Worldwide, has been deemed potentially
Kangaroo's power may be diluted by commission's findings
03 Dec 2008 | by Emma Barnett
-on-demand service Kangaroo could mean more opportunities for lower advertising rates across the service, some media...director, television, Arena BLM, said: "The attraction of Kangaroo to clients was a one-stop shop to get ... Kangaroo's power, as it was meant to offer unique content. However, being able to negotiate the price down ... it depends on how much content Kangaroo would have to put elsewhere - and places more value ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
