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Qatar Airways launches Melbourne mystery campaign

in a humorous video featuring golfing kangaroos. The microsite also offers consumers the opportunity ...

SeeSaw attracts first web TV partners

, the online TV service formed in the wake of the collapse of Project Kangaroo.

SeeSaw pushes ahead with launch plans

the ashes of Project Kangaroo, the joint venture service planned by BBC Worldwide, Channel 4 and ITV....Kangaroo ground to a halt due to the Competition Commission, Arqiva picked up the technology and SeeSaw brand. The service is expected to be slick, having been advanced by the former Project Kangaroo partners ...

Flight Centre to review UK media account

's Kangaroo Island. The direct campaign carried no commercial branding but the logos of the South Australian ...

Andrew Walmsley on Digital: the high cost of video-on-demand services

their efforts to build fences around it. From the Competition Commission's bungled review of Kangaroo, the BBC ...

Can media owners attract advertisers to video on demand?

. The decision to beef up Channel 4's video on-demand (VoD) service follows the collapse of Kangaroo, the planned ...

BBC, ITV and Channel 4 guarantee not to revisit Kangaroo VOD deal for five years

The Competition Commission today published the undertakings given by the three broadcasters as part of its Project Kangaroo inquiry. In February, the Commission ruled that the planned joint venture video on demand service was anti-competitive. The BBC, ITV and Channel 4 have now been prohibited ...

Project Canvas has potential to shake-up TV viewing

Kangaroo. The proposals have already rattled Sky, which has described them as 'unclear', 'incomplete ...

Sky criticises BBC's handling of Project Canvas

Kangaroo, a joint venture by BBC Worldwide, ITV and Channel 4 which was deemed to go against competition ... regulatory scrutiny that faced Project Kangaroo. ...

The Marketing Profile: Sharon Baylay of the BBC

, she will have to fight to get the money redirected to other BBC projects. With the Kangaroo on ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.