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TMG's Matthew Watkins to head new research unit

27 May 2009 | by John Reynolds

of media solutions, who joined the group in April from the now defunct VoD venture Project Kangaroo. Dunn ...

Kangaroo's power may be diluted by commission's findings

03 Dec 2008 | by Emma Barnett

-on-demand service Kangaroo could mean more opportunities for lower advertising rates across the service, some media...director, television, Arena BLM, said: "The attraction of Kangaroo to clients was a one-stop shop to get ... Kangaroo's power, as it was meant to offer unique content. However, being able to negotiate the price down ... it depends on how much content Kangaroo would have to put elsewhere - and places more value ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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