Microsoft, the underdog
16 Mar 2010 | by Andy McCormick
Kangaroo, has a decent brand to work with. Windows Live Search, the forerunner to Bing, was a tough sell ...
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All about ... The future for regional press
26 Apr 2012
had big resources when developing the very successful iPlayer and the ill-conceived Project Kangaroo ...
Profile: Facing a tough screen test
09 Mar 2010 | by Sara Kimberley
, was itself born out of the rubble left behind by Project Kangaroo, a planned VOD service from ITV, Channel 4 ... infrastructure and media services company, acquired Kangaroo's assets for an estimated 8m and reinvented ...
SeeSaw attracts first web TV partners
26 Jan 2010 | by Sara Kimberley
, the online TV service formed in the wake of the collapse of Project Kangaroo.
BBC Worldwide should be part-privatised and expanded, recommends Lords' report
25 Jan 2010 | by Arif Durrani
Kangaroo case for video-on-demand, which was blocked by the Competition Commission. The Lords committee ... and leave the market open to US video-on-demand services. Lord Fowler said: "The blocking of Kangaroo has ...
SeeSaw unveils VOD branding by Rudd Studio
04 Nov 2009 | by Susan Billinge
and Project Kangaroo successor, SeeSaw....intended for the now defunct Project Kangaroo , which was blocked by the Competition Commission earlier ...
SeeSaw pushes ahead with launch plans
03 Nov 2009 | by Fiona Ramsay
the ashes of Project Kangaroo, the joint venture service planned by BBC Worldwide, Channel 4 and ITV....Kangaroo ground to a halt due to the Competition Commission, Arqiva picked up the technology and SeeSaw brand. The service is expected to be slick, having been advanced by the former Project Kangaroo partners ...
SeeSaw hands ad account to Fallon
29 Oct 2009 | by Staff
The agency won the business after a pitch process, having previously been appointed to handle the advertising for Project Kangaroo, the proposed VoD service backed by BBC Worldwide, Channel 4 and ITV, which ... for the defunct Project Kangaroo after Arqiva acquired the right to use it in July. Fallon will create a through ...
Arqiva appoints Vizeum to £5 million SeeSaw media account
20 Oct 2009 | by Anne Cassidy
SeeSaw uses the technology originally intended for the defunct Project Kangaroo in July from ... against the agencies originally on the pitchlist for the Project Kangaroo media business, thought ... the assets of Project Kangaroo. SeeSaw is expected to launch in the next few months and is understood ...
Andrew Walmsley on Digital: the high cost of video-on-demand services
22 Sep 2009 | by Andrew Walmsley
their efforts to build fences around it. From the Competition Commission's bungled review of Kangaroo, the BBC ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
