SeeSaw launches pay-per-view premium service
20 May 2010 | by Mark Banham
was originally conceived by the BBC as Project Kangaroo, but transferred to Arqiva when it fell foul ...
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Qatar Airways launches Melbourne mystery campaign
05 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
in a humorous video featuring golfing kangaroos. The microsite also offers consumers the opportunity ...
SeeSaw attracts first web TV partners
26 Jan 2010 | by Sara Kimberley
, the online TV service formed in the wake of the collapse of Project Kangaroo.
Andrew Walmsley on Digital: TV on the web is breaking down walled gardens
17 Nov 2009 | by Andrew Walmsley
, developments next year could spell the end of the road for TV's walled garden. The rebirth of the Kangaroo ...
Andrew Walmsley on Digital: the high cost of video-on-demand services
22 Sep 2009 | by Andrew Walmsley
their efforts to build fences around it. From the Competition Commission's bungled review of Kangaroo, the BBC ...
Can media owners attract advertisers to video on demand?
16 Jun 2009 | by Fiona Ramsay
. The decision to beef up Channel 4's video on-demand (VoD) service follows the collapse of Kangaroo, the planned ...
Titus takes up Associated Northcliffe Digital top job
09 Apr 2009 | by Fiona Ramsay
at Project Kangaroo. ...
Fashion brand KangaROOS launches contextual website
30 Jan 2009 | by Fiona Ramsay
LONDON - Footwear brand KangaROOS has a new global site which reflects where the user...-generated campaign is designed to promote KangaROOS products which have a pocket. The site has been developed ... of KangaROOS, updating the footwear's brand and raising its profile to both existing and new customers ...
Microsoft Adverting appoints head of marcoms
08 Jan 2009 | by Fiona Ramsay
to former Project Kangaroo chief executive Ashley Highfield. Highfield has joined Microsoft as UK consumer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
