Close-Up: My Life in Advertising - Hugh Baillie, Ogilvy & Mather London
11 Mar 2011
of kangaroos on the course. The best celebrity I've worked with on a campaign is ... Roberto Baggio ...
had big resources when developing the very successful iPlayer and the ill-conceived Project Kangaroo ...
of kangaroos on the course. The best celebrity I've worked with on a campaign is ... Roberto Baggio ...
as its UK managing director from the BBC-led Project Kangaroo in November 2008, simplifies the sales ...
After Project Kangaroo was blocked by regulators, it was good to see the video-on-demand service, and "son of Kangaroo", SeeSaw finally launch last week. Its advertising model might not yet be the most sophisticated but the site looks good and the blend of archive programming from the BBC, Channel 4 and Five ...
At last, it has arrived. The beast formerly known as Kangaroo has made the bouncing arrival that it has been promising for, seemingly, an age. After a major regulatory stumble that held it back for a year and a "soft launch" to invited users in January, SeeSaw made its debut this week as a mainstream ...
Kangaroo case for video-on-demand, which was blocked by the Competition Commission. The Lords committee ... and leave the market open to US video-on-demand services. Lord Fowler said: "The blocking of Kangaroo has ...
The video-on-demand platform, which is owned by the broadcast technology company Arqiva and uses the technology acquired from Project Kangaroo, will run BBC content including Doctor Who and That Mitchell & Webb Look. ...
. SeeSaw (son of Kangaroo, another BBC-led project that was offloaded on to the BBC's Freeview partner ... programme guide. Or, indeed, like Kangaroo, it might end up being blocked altogether by the Commission ...
hobbled its British equivalent, Kangaroo, back in February. Son of Kangaroo, now owned by Arqiva ...
The agency won the business after a pitch process, having previously been appointed to handle the advertising for Project Kangaroo, the proposed VoD service backed by BBC Worldwide, Channel 4 and ITV, which ... for the defunct Project Kangaroo after Arqiva acquired the right to use it in July. Fallon will create a through ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.