Pitch update
23 Jan 2009
Project Kangaroo is hotting up. The agencies lined up for the estimated £4 million account, understood ... service is still awaiting approval, the decision is expected to be swift. Project Kangaroo has already ...
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Ad industry blasts Kangaroo decision
05 Feb 2009 | by Anne Cassidy
LONDON - The decision by the Competition Commission to block Project Kangaroo, the proposed online..., the chairman of the IPA Digital Media Group, said the ruling was a loss for digital media. "Kangaroo was held ... that the Kangaroo joint venture, competing in a crowded online world against dominant global brands ...
The Week: Media news - Rivals oppose Kangaroo
16 Jan 2009
of the video-on-demand venture Kangaroo....Last month, the commission ruled that Kangaroo would launch with a series of conditions to prevent the restriction of competition among VoD services in the UK. In response to the commission's provisional report, Virgin Media argued that Kangaroo would "dictate the form and structure" of the market. The commission ...
Pitch Update
16 Jan 2009
decision is expected early next week. And media agencies seem pretty confident that Project Kangaroo ...
Media: All about ... Public-service broadcasting
16 Jan 2009
in the digital age - the on-demand web-TV venture codenamed Kangaroo - was pulled up short by the Competition ...
Fallon scoops Kangaroo's £4m ad account after pitch
15 Jan 2009 | by Anne Cassidy
LONDON - Kangaroo, the proposed video-on-demand service from the BBC, ITV and Channel 4, has...to publish its final report on the venture by 8 February. Last month, the body ruled that Kangaroo, which ... . Kangaroo's hunt for a media agency was narrowed down to five last week. The shortlisted agencies ...
The year ahead for ... digital
09 Jan 2009 | by Jean-Paul Edwards
on the device. TV and the web make friends. Despite recent problems, Project Kangaroo should launch to great ...
The year ahead for...television
09 Jan 2009 | by Chris Locke
of Kangaroo. If it happens, it should radically challenge the current TV supply model, as well as offering ...
The Week: Media news - Kangaroo costs rack up
09 Jan 2009
Project Kangaroo, the video-on-demand venture, has cost ITV and Channel 4 £30 million in 2008, according to a report. The broadcasters, facing a bill of £15 million each, should consider pulling out of the venture, the study by Enders Analysis argued. It estimates that the service, which is still to win ...
Hotline: Competition Commission likely to impose restrictions
05 Dec 2008
The Competition Commission is likely to impose restrictions on the proposed Project Kangaroo video...The commission's main concern is that Kangaroo will lead to a loss of rivalry between BBC Worldwide, ITV and Channel 4, which will have an impact on the quality of VOD content and viewers' ability to access it. However, the commission believed that Kangaroo would not lead to a "substantial lessening ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
