Agencies line up for BBC's Canvas pitch
12 Mar 2009 | by Staff
. The proposed launch of Project Canvas follows the collapse of Project Kangaroo, a video-on-demand venture ...
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SeeSaw hands ad account to Fallon
29 Oct 2009 | by Staff
The agency won the business after a pitch process, having previously been appointed to handle the advertising for Project Kangaroo, the proposed VoD service backed by BBC Worldwide, Channel 4 and ITV, which ... for the defunct Project Kangaroo after Arqiva acquired the right to use it in July. Fallon will create a through ...
Ad industry blasts Kangaroo decision
05 Feb 2009 | by Anne Cassidy
LONDON - The decision by the Competition Commission to block Project Kangaroo, the proposed online..., the chairman of the IPA Digital Media Group, said the ruling was a loss for digital media. "Kangaroo was held ... that the Kangaroo joint venture, competing in a crowded online world against dominant global brands ...
Media: All about ... Public-service broadcasting
16 Jan 2009
in the digital age - the on-demand web-TV venture codenamed Kangaroo - was pulled up short by the Competition ...
Fallon scoops Kangaroo's £4m ad account after pitch
15 Jan 2009 | by Anne Cassidy
LONDON - Kangaroo, the proposed video-on-demand service from the BBC, ITV and Channel 4, has...to publish its final report on the venture by 8 February. Last month, the body ruled that Kangaroo, which ... . Kangaroo's hunt for a media agency was narrowed down to five last week. The shortlisted agencies ...
The year ahead for...television
09 Jan 2009 | by Chris Locke
of Kangaroo. If it happens, it should radically challenge the current TV supply model, as well as offering ...
The Week: Media news - Kangaroo costs rack up
09 Jan 2009
Project Kangaroo, the video-on-demand venture, has cost ITV and Channel 4 £30 million in 2008, according to a report. The broadcasters, facing a bill of £15 million each, should consider pulling out of the venture, the study by Enders Analysis argued. It estimates that the service, which is still to win ...
Competition Commission raises concerns over Kangaroo
03 Dec 2008 | by Ian Darby
Kangaroo video-on-demand service after ruling that its launch will stifle competition....Its main concern is that Kangaroo will lead to a loss of rivalry between BBC Worldwide, ITV ... . However, the CC took the view that Kangaroo would not lead to a "substantial lessening of competition" in the advertising market. This is likely to mean that Kangaroo can launch with its proposition of being funded ...
Media: Things we like
21 Nov 2008
DON'T ... Confusion around the launch of Project Kangaroo The new video-on-demand service could ...
Media: All about ... ITV's online activities
14 Nov 2008 | by Ian Darby
by the advertising slowdown, with profitability being further impacted by investment in Kangaroo ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
