After Project Kangaroo was blocked by regulators, it was good to see the video-on-demand service, and "son of Kangaroo", SeeSaw finally launch last week. Its advertising model might not yet be the most sophisticated but the site looks good and the blend of archive programming from the BBC, Channel 4 and Five ...
At last, it has arrived. The beast formerly known as Kangaroo has made the bouncing arrival that it has been promising for, seemingly, an age. After a major regulatory stumble that held it back for a year and a "soft launch" to invited users in January, SeeSaw made its debut this week as a mainstream ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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