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Fashion brand KangaROOS launches contextual website

30 Jan 2009 | by Fiona Ramsay

LONDON - Footwear brand KangaROOS has a new global site which reflects where the user...-generated campaign is designed to promote KangaROOS products which have a pocket. The site has been developed ... of KangaROOS, updating the footwear's brand and raising its profile to both existing and new customers ...

Kickers hunts ad shop for revamp

07 Dec 2005

footwear brand KangaRoos. ...

Animal rights activists call on Beckham to stop promoting kangaroo leather boots

15 Aug 2005 | by by Jennifer Whitehead

boots made out of the skin of kangaroos....the Adidas Predator Pulse, made from leather from kangaroos. Although the shoes are made from the skins of kangaroos that are culled as part of Australian government measures to keep the population in check, Viva! says that there is no evidence that kangaroos are a pest. It says that red kangaroo numbers have ...

Retail News brief: Kangaroo Poo relanches website

31 Mar 2005

Kangaroo Poo, the surfwear brand, has relaunched its website to coincide with the release of its

Retail News: Kangaroo Poo in retail expansion

02 Feb 2005

UK surfwear brand Kangaroo Poo is to open four stores this year as the first stage of building a...The company has only one standalone outlet, in Milton Keynes, having focused its distribution through 250 independent stores. As part of the overhaul, the company will separate its range into four discrete brands. Kangaroo Poo will be its core male line and Board Angels its women's label. A new brand ...

The Brand Council case studies: Kangol

02 Jun 2003

and Pierre Cardin. The now familiar kangaroo icon wasn't introduced until 1983.The move was prompted ... Americans had been going into shops asking for 'kangaroo' hats and caps. So instead of trying to re-educate the entire nation, the kangaroo was adopted clearly differentiating the Kangol brand as the headwear leader ...

BRANDING: KangaROOS gives away trainers to trendsetters

08 May 2003 | by Tania Mason

the KangaROOS footwear brand in the UK with a marketing strategy based on giving away free pairs of shoes....The KangaROOS brand is a trainer aimed at clubbers and fashion-aware consumers, and competes ... hothousing' plan that matches the 'street' credentials of the brand. KangaROOS marketing manager Louise McEvoy said the idea is to identify a few venues in each city where KangaROOS' target market hangs out ...

Mediaedge:CIA beats Rocket to Kickers pan-Euro media.

25 Jan 2002 | by JEREMY LEE

also owns the licences for the Skechers and Lacoste footwear brands, Kangaroo Sport Shoes ...

TBWA unveils TV work for French Connection

25 Aug 2000 | by MATTHEW COWEN

to a decrepit toy kangaroo with sentimental value, the two are overcome by romantic memories ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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