Advertising & Promotion: Campaign of the Week - Foster’s Ice
13 Feb 1997 | by ANDY WOOD, Business manager, marketing
cobblers to it and enjoy the warm weather. We then get a back shot of a full-sized puppet kangaroo ...
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ITC clears Foster’s Ice film of inciting racism
07 Nov 1997 | by CLAIRE BEALE
of a waterhole, so that he can suck out the water in the frog s body. When a large kangaroo ...
MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
about as hard to sell as a time share in Chernobyl. Ostrich and kangaroo meat began to appear ...
THIS WEEK: Foster’s Ice has made a spoof public information film ...
21 Nov 1996
cinema ads for the brand. New ads, from M s Ice kangaroo character sunbathing by a pool. The ads use...Foster s Ice has made a spoof public information film warning of global warming for its first cinema ads for the brand. New ads, from M s Ice kangaroo character sunbathing by a pool. The ads use the new catchline Foster s Ice - Global Cooling . ...
ADVERTISING: BRIEFS
23 May 1996
and kangaroos floating outside some of London s trendiest nightclubs. The full campaign, created by McCann ...
NEWS: M&C Saatchi snares pounds 12m Foster’s
10 May 1996
s until M s Ice brand will retain the trademark Kangaroo, devised by BMP DDB, for its main branding ads ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
