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Microsoft, the underdog

Kangaroo, has a decent brand to work with. Windows Live Search, the forerunner to Bing, was a tough sell ...

Profile: Facing a tough screen test

, was itself born out of the rubble left behind by Project Kangaroo, a planned VOD service from ITV, Channel 4 ... infrastructure and media services company, acquired Kangaroo's assets for an estimated 8m and reinvented ...

Andrew Walmsley on Digital: Kangaroo's global contest

into Kangaroo, the UK web-based video-on-demand service expected to launch early next year. Kangaroo is a joint ... claims that, until recently, its only contact had been a call from Kangaroo's lawyers informing ... also taken advantage of Kangaroo's plight with the launch of its Sky Player last week. According ...

ITV merges online and video operations

The changes will 'fully integrate' all ITV's online assets - which include video streaming, ITV.com, ITV Local, project Kangaroo and Friends Reunited, as well as interactive and gaming ... further affected by its investment in Kangaroo. While bringing the online and TV content closer together ...

Launch of Kangaroo VOD service delayed again

LONDON - The launch of video-on-demand service Kangaroo will be delayed until at least next...of Kangaroo - also codenamed See-Saw - has been put on hold until the outcome has been resolved. Although ...

Broadcasters struggle to make video-on-demand pay

. The delay of web TV ser-vice Kangaroo - a joint venture bet-ween Channel 4, ITV and BBC Worldwide ... is quite up there yet. That's why the industry needs to get Kangaroo off the ground,' she says. Graeme ... to remain on the platform - even after Kangaroo is launched. The research, which looked at internet ...

Kangaroo poaches BBC's Highfield in push for ads

Highfield has been appointed chief executive of the on-demand TV service, code-named Kangaroo ... on other platforms. Kangaroo s backers are looking for a commercial director who will promote the service ... to be instrumental in attracting advertisers to the service. Kangaroo will launch in the UK later this year ...

BBC's iPlayer steals the show

, UK broadcasters are teaming up to launch Kangaroo, a video-on-demand joint venture from BBC Worldwide ...

Andrew Walmsley on digital: Everyone loves a freebie

might interfere with subscription television. Consider Kangaroo, for example, the joint venture ... kick-off. Not all the content will be free, but it seems pretty clear that the Kangaroo concept isn ...

Andrew Walmsley on digital: Scene is set for global TV revolution

and PlayStation 3 has a Blu-Ray high-definition DVD player built in. Meanwhile, online, Project Kangaroo is set ... forever. - Andrew Walmsley is co-founder of i-level 30 SECONDS ON ... KANGAROOS - The kangaroo is a ... of Australia. - An adult male can be 2m tall and weigh about 90kg. - Kangaroos are the only big animals ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.