The Media Week Podcast - 2 July 2008
02 Jul 2008 | by Rich Sutcliffe
International, Trinity Mirror, Kangaroo, the latest agency forecasts and PHD's big account win.
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LONDON - Video-on-demand service Kangaroo is believed to have whittled its hunt for a media agency.... Kangaroo's backers, which hope to offer both free-to-view ad-supported content as well as paid ... of competition" in the UK VoD market. Its push to appoint a media agency could signal Kangaroo management ... into Kangaroo in December, Virgin Media, as well as online VoD services Babelgum and Joost, have called ...
International, Trinity Mirror, Kangaroo, the latest agency forecasts and PHD's big account win.
The demise of Kangaroo, the Evening Standard, Digital Britain and Premier League football rights
discuss Kangaroo, the Associated restructure and Lonely Planet, plus the team tackle the biggest stories
itself as a mainstream social networking site by abandoning its lucrative subscription revenue; Kangaroo ... , we've set an enormous growth target assuming Kangaroo gets through, and the Kangaroo delay makes ... very relevant ads." He's impatient over Kangaroo. The service began as an idea on the back of a ...
of programming, as well as the contemporary programmes available on its catch-up service. After Project Kangaroo ... and back again." But the setback to advertising around catch-up TV after Kangaroo's demise should ... , says: "We were all waiting for Kangaroo to bring a sea-change in the market. The fact it has been ...
couple of weeks ago (Kangaroo is still a good proposition for advertisers, 18 November, page 18). When ...
and Interflora. SeeSaw, the online TV service to borne out of the remnants of Project Kangaroo, has secured BBC ...
must determine how it harnesses broadband now that Kangaroo is little more than roadkill in the eyes ...
together. In TV, the Kangaroo initiative is a great example of getting different TV owners to work together ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.