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Five in running for Kangaroo brief

LONDON - Video-on-demand service Kangaroo is believed to have whittled its hunt for a media agency.... Kangaroo's backers, which hope to offer both free-to-view ad-supported content as well as paid ... of competition" in the UK VoD market. Its push to appoint a media agency could signal Kangaroo management ... into Kangaroo in December, Virgin Media, as well as online VoD services Babelgum and Joost, have called ...

The Media Week Podcast - 2 July 2008

International, Trinity Mirror, Kangaroo, the latest agency forecasts and PHD's big account win.

The Media Week Podcast - 04 February 2009

The demise of Kangaroo, the Evening Standard, Digital Britain and Premier League football rights

The Media Week Podcast - 3 December 2008

discuss Kangaroo, the Associated restructure and Lonely Planet, plus the team tackle the biggest stories

McOwen Wilson wants ITV.com in top league

itself as a mainstream social networking site by abandoning its lucrative subscription revenue; Kangaroo ... , we've set an enormous growth target assuming Kangaroo gets through, and the Kangaroo delay makes ... very relevant ads." He's impatient over Kangaroo. The service began as an idea on the back of a ...

Free Media: Catch-up enters the mainstream

of programming, as well as the contemporary programmes available on its catch-up service. After Project Kangaroo ... and back again." But the setback to advertising around catch-up TV after Kangaroo's demise should ... , says: "We were all waiting for Kangaroo to bring a sea-change in the market. The fact it has been ...

Economic downturn will change shape of industry forever

couple of weeks ago (Kangaroo is still a good proposition for advertisers, 18 November, page 18). When ...

PLANET MEDIA: Media Week's weekly news round-up

and Interflora. SeeSaw, the online TV service to borne out of the remnants of Project Kangaroo, has secured BBC ...

2009: The Year Ahead - A time to be brave

must determine how it harnesses broadband now that Kangaroo is little more than roadkill in the eyes ...

Media Week 2007

together. In TV, the Kangaroo initiative is a great example of getting different TV owners to work together ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.