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The Aegis agency, which already handles the media business for LV=, is believed to have won the brief after pitching against Nationwide's incumbent agency Media Planning Group. Last month, Nationwide awarded the creative brief to Karmarama. MPG will continue to handle Nationwide's 20m mainstream ...
Agencies: Karmarama, Naked, Lunch, Art Science Campaign: Do something Verdict: 3 out of 5 No strategic recommendation for a youth-focused brand is complete without a reference to user-generated content. Forget trying to produce compelling advertising; simply get your audience to create the content ...
's sales department (thanks Kirk) and the creative agency Karmarama. Anyway, I think the orchestra ...
Ahern, account director with Karmarama, the agency which did the creative and strategy for the Amnesty ... them. How do you know when you've gone too far? Karmarama's Ahern believes it is vital that spoof ads ...
-savvy audience." The firm scored a recent success with work for the creative agency Karmarama ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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