11 Oct 2001
| by MediaWeek
C4 counts Kellogg...Countdown: All-Bran association Kellogg has signed a deal with Channel 4 to sponsor Countdown for an estimated £2m. The deal with the All-Bran brand represents Kellogg's first ...
the show. C4's head of sponsorship, David Charlesworth, said: "It's great news to have Kellogg's commit ...
16 Sep 1998
- Kellogg has announced that Kellogg Europe President Donald G. Fritz has resigned from the company...- Kellogg has announced that Kellogg Europe President Donald G. Fritz has resigned from the company and will be succeeded by Kellogg Asia-Pacific President Jean-Louis Gourbin. It is not known whether Fritz has departed Kellogg with a job to go to.
...
16 Sep 1998
- Kellogg has announced that Kellogg Europe President Donald G. Fritz has resigned from the company...- Kellogg has announced that Kellogg Europe President Donald G. Fritz has resigned from the company and will be succeeded by Kellogg Asia-Pacific President Jean-Louis Gourbin. It is not known whether Fritz has departed Kellogg with a job to go to.
...
26 Feb 2008
| by Gemma Charles
LONDON - Kellogg is to abandon third-party licensed character promotions in 2008 as part of a shift...attitudes toward the marketing of foods high in fat, salt or sugar (HFSS). Kellogg has been criticised ...
. Last year, Kellogg dropped toy inserts, marking a change from 2003, when it distributed 55m. Kellogg ...
due to declining ROI. Instead, Kellogg will focus on family activity and education. It also plans ...
21 Apr 2011
| by John Reynolds
Kellogg has parted company with a key UK executive and is currently without a top permanent...Francois Rouilly, vice president marketing Europe, will head Kellogg's French operations.
His role is being filled on an interim basis by Tim Mobsby, who has been with Kellogg for 27 years, including a spell as European managing director.
Mike Taylor, UK general manager of snacks and sales ...
08 Jul 2008
| by Gemma Charles
LONDON - Kellogg has urged proponents of traffic-light nutritional labelling to concede defeat...of them. He added that GDAs, the system used by Kellogg on its packaging, was the favoured choice ...
. 'Let's end the debate around GDAs. Let's move away from it,' he said at Kellogg's annual press ...
, but no result on this is expected until 2009. Separately, Kellogg has signed double Olympic champion Dame Kelly ...
17 Feb 2012
Kellogg has acquired the snack-foods brand Pringles from Procter & Gamble in a $2.7 billion deal
28 Feb 2002
The Kellogg Company of Great Britain is the UK arm of the American
multinational Kellogg Company.
Kellogg is the world's leading producer of ready-to-eat cereal and a
leading producer of grain based ...
share stands at 43%.
The UK is Kellogg's largest market outside the US, where net sales ...
29 Aug 2002
| by MATT BELL, Managing director, Tequila/Manchester
characters are standing
in on-pack while their Kellogg counterparts go 'on holiday'. Johnny
Bravo (pictured ...
and on-air. What impresses me is that Kellogg has borrowed the modernity of the
Cartoon Network ...
27 Sep 2006
Kellogg is to aim a chocolate-coated variant of its Bran Flakes range at adults..... 'Obesity is a problem for adults as well as children,' she
added. Kellogg is also adding a chocolate ...
include Kellogg's Coco Pops and Frosties
Chocolate, and Cereal Partners' Coco Shreddies, all of which ...