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Consumer PR: Targeting the next generation

programming, as are 44 per cent of Kellogg's ads, and about a third of all advertising for McDonald's and Nestle. Opening up debate Kellogg's European director of corporate communications Chris Wermann ... . BRAND: Kellogg's, Frosties, Kellogg's UK PR manager: Sam Fulton RECENT ADVERTISING: The integrated ...

INTERNATIONAL: BORDER LINES - J Walter Thompson takes PR head

NEW YORK: WPP advertising agency J Walter Thompson has taken on Isabelle Kellogg as a senior...NEW YORK: WPP advertising agency J Walter Thompson has taken on Isabelle Kellogg as a senior ... . Kellogg has been appointed to oversee a team of ten people working on the diamond information centre, which handles De Beers PR from within JWT. Kellogg comes aboard from Chopard Swiss Watch and Jewellery ...

Platform: Tempering ad pizazz with PR discernment - Issues-led advertising co-ordinated with sensitive PR can add emotional appeal to a brand, says Chris Genasi

The recent withdrawal of one of Kellogg s advertisements and the subsequent media allegations...The recent withdrawal of one of Kellogg s advertisements and the subsequent media allegations that the company was trivialising childhood bullying for commercial gain, vividly demonstrated how important the wider social and political environment can be for brand advertising campaigns. All too often ...

Consolidated makes its direct move with Chattey

. While at Leo Burnett Direct Chattey worked for United Distillers, South African Airways and Kellogg s ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.