17 Feb 2012
| by Maisie McCabe
Kellogg's, the cereal manufacturer, has signed a year-long sponsorship deal for Mini Max cereal...Innovations, said: "We have a rich history of promotional partnerships with Kellogg's and look forward ...
to have this year-long commitment from Kellogg's, which will help reinforce the brand s impact ...
for Better Food Farming, which said a Facebook game for Kellogg's Krave cereal encouraged unhealthy eating ...
15 Feb 2012
| by John Reynolds
Kellogg has beaten Diamond Foods in the race to buy Procter & Gamble (P&G) snack brand Pringles...Kellogg purchased Pringles after a similar deal between P G and Diamond Foods fell through because of accounting issues and executive changes at Diamond Foods.
Kellogg's acquisition of Pringles will help ...
.
It is unclear at this stage whether the deal will lead to any redundancies.
John Bryant, Kellogg president ...
27 Jan 2012
| by Nick Batten
by Unilever, Kraft, Nestl , Kellogg s, Coca Cola and Pepsico all featuring among the top 15 advertisers ...
,803,805
-12
10
Kellogg's
2,945,651
-2
11
PepsiCo
3,259,394
18 ...
26 Jan 2012
| by Sarah Shearman
and Kellogg.
"We are working in a soft market and everybody is challenged. If you take brand equity ...
20 Jan 2012
| by Daniel Farey-Jones
to associate directors in recognition of their work on Kellogg's account. Paul McGee has also been promoted ...
19 Jan 2012
| by Staff
the new Aldi ad - promoting its cheap cereal - in breaks next to a rather more lavish spot for Kellogg ...
06 Jan 2012
| by Maisie McCabe
Line, Toyota Yaris, Kellogg s Special K, McDonald s, Diet Coke, First Choice and Sainsbury s. When ...
06 Jan 2012
| by Staff
The winner of the contest, run by Campaign and AOL, will receive an iPad2 and a 30,000 campaign for his or her client on the new format, AOL s Project Devil. The winning ad will also appear in Campaign . Matt Pritchard, the European digital director at Kellogg. Charlie McGee, the head of digital at Carat ...
02 Dec 2011
| by Staff
&G to Kellogg's and Digitas to Time Inc, in BR's round-up of this week's people moves in advertising, marketing...and chief executive worldwide, Tom Bernardin . ( Campaign )
Marketing
Kellogg has appointed 20-year ...
will report to Stephen Twaddell, president of Kellogg Europe. ( Marketing )
M ller marketing director ...
18 Nov 2011
| by Maisie McCabe
% year on year, as advertisers such as Kelloggs, Channel 4, Camelot and UKTV took advantage of digital ...