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Kellogg's to sponsor breakfast on Boomerang

Kellogg's, the cereal manufacturer, has signed a year-long sponsorship deal for Mini Max cereal...Innovations, said: "We have a rich history of promotional partnerships with Kellogg's and look forward ... to have this year-long commitment from Kellogg's, which will help reinforce the brand s impact ... for Better Food Farming, which said a Facebook game for Kellogg's Krave cereal encouraged unhealthy eating ...

Kellogg beats Diamond Foods to buy Pringles

Kellogg has beaten Diamond Foods in the race to buy Procter & Gamble (P&G) snack brand Pringles...Kellogg purchased Pringles after a similar deal between P G and Diamond Foods fell through because of accounting issues and executive changes at Diamond Foods. Kellogg's acquisition of Pringles will help ... . It is unclear at this stage whether the deal will lead to any redundancies. John Bryant, Kellogg president ...

Ireland's Out of Home sector drops 5% to total €194.6m in 2011

by Unilever, Kraft, Nestl , Kellogg s, Coca Cola and Pepsico all featuring among the top 15 advertisers ... ,803,805 -12 10 Kellogg's 2,945,651 -2 11 PepsiCo 3,259,394 18 ...

Yahoo bolsters sales team with strategic hires

and Kellogg. "We are working in a soft market and everybody is challenged. If you take brand equity ...

Trading places: this week's people moves

to associate directors in recognition of their work on Kellogg's account. Paul McGee has also been promoted ...

Things We Like

the new Aldi ad - promoting its cheap cereal - in breaks next to a rather more lavish spot for Kellogg ...

Celebrity Big Brother returns with 3.4 million viewers

Line, Toyota Yaris, Kellogg s Special K, McDonald s, Diet Coke, First Choice and Sainsbury s. When ...

Online creative contest kicks off the new year

The winner of the contest, run by Campaign and AOL, will receive an iPad2 and a 30,000 campaign for his or her client on the new format, AOL s Project Devil. The winning ad will also appear in Campaign . Matt Pritchard, the European digital director at Kellogg. Charlie McGee, the head of digital at Carat ...

Trading places: this week's people moves

&G to Kellogg's and Digitas to Time Inc, in BR's round-up of this week's people moves in advertising, marketing...and chief executive worldwide, Tom Bernardin . ( Campaign ) Marketing Kellogg has appointed 20-year ... will report to Stephen Twaddell, president of Kellogg Europe. ( Marketing ) M ller marketing director ...

Clear Channel Outdoor launches Play digital division

% year on year, as advertisers such as Kelloggs, Channel 4, Camelot and UKTV took advantage of digital ...

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