WPP invests in Singaporean digital marketing agency Qais
15 Dec 2011 | by Sara Kimberley
League, Gatorade and Kellogg. The Singapore-based agency with a presence in India was founded in 2005 ...
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Taming the data deluge
05 Apr 2012 | by David Benady
-shops on the site. Reckitt Benckiser, Kellogg, Danone and Nivea are among those to have created such stores ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ...
Kellogg turns to Epsilon for global CRM
25 Aug 2011 | by Daniel Farey-Jones
Kellogg has appointed data specialist Epsilon to build a global consumer website and customer...The platform will allow Kellogg marketers to analyse customer behaviour and design and execute ... for communications from Kellogg brands across North America, Latin America, Europe and Asia Pacific, and through multiple channels including email, web and mobile. Larry Bruck, Kellogg s senior vice president ...
Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging
08 Jun 2011 | by Ryan Newey, Co-founder, Fold7
-house/MEC 48 3= ( ) Wickes MWO/MEC 44 3= ( ) Kellogg's Crunchy ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
for the Clear Channel Outdoor Planning Awards. 55: PETER HARRISON - KELLOGG The cereal company appointed ... in the summer. Having previously managed campaigns for Kellogg's Crunchy Nut and Frosties brands, Harrison ...
Institute of Sales Promotion drops 'sales' from name after 76 years
01 Mar 2010 | by Gemma Charles
such as Coca-Cola, ITV and Kellogg. The feedback gained from this exercise was that the term "sales promotion ...
Pitches plummet across all media
07 Jan 2010 | by Kate Nettleton
, HP, Hyundai, Ikea, Kellogg and Nokia, all of which had an impact on UK agencies. Conversely ... seven in 2009. Big account moves included Asda, B Q, Confused.com, the Daily Mail, E.ON, Kellogg ...
Satellite rebrands as Green to highlight environmental credentials
09 Dec 2008 | by Staff
Clerkenwell-based Green will continue to focus on communications consultation for brands wanting to communicate social and environmental change. Since launching three years ago, it has worked with clients including Kellogg, Asda, British Gas New Energy and IFAW. However, it is the Green Awards , which ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
