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Kellogg boss departs as food giant kicks off global rebrand

29 May 2012 | by Sarah Shearman

Kellogg has parted company with its European president Stephen Twaddell as it embarks on a global...on year, to $78m ( 50m). Kellogg said Twaddell has left to pursue other opportunities. He joined Kellogg in 1986 as a sales representative in Northern Ireland. He has held several sales and senior management roles at the company, and was named president of Kellogg Europe in 2010. It is understood ...

Adwatch (May 23) Top 20 recall: Walt Disney World Resorts

22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

Grey London/Starcom 24 16 -4 Kellogg's Coco Pops Leo Burnett/Carat 23 ...

Adwatch (May 16) Top 20 recall: Bird's Eye

15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London

Abbott Mead Vickers BBDO/ ZenithOptimedia 45 4 ( ) Kellogg's Crunchy Nut Leo ...

Marketing's top five Jubilee initiatives

08 May 2012 | by John Reynolds

1 . Kellogg's cereal packaging has turned the clock back 60 years to mark the Jubilee. The cereal giant has unveiled a range of limited edition collectors' boxes which have been inspired by Kellogg's drawings dating back to the 1950s, when the Queen came to the throne. The line-up includes ...

Chinese firm acquires majority stake in Weetabix

03 May 2012 | by John Reynolds

of Kellogg's Special K with sales of 119.4m. Lyndon Lea, a partner at Lion Capital, said: "We are excited ...

Sector Insight: Cereal, energy and snack bars

18 Apr 2012 | by Jane Bainbridge

eat bars to replace a missed meal. NPD. With companies like Kellogg s and Kraft supporting NPD ... distributed in 25 countries. Clare Furlonger, marketing manager, Kellogg's Nutri-Grain Furlonger has been with Kellogg's since 2003 and has held a number of roles with the food company including ...

Taming the data deluge

05 Apr 2012 | by David Benady

-shops on the site. Reckitt Benckiser, Kellogg, Danone and Nivea are among those to have created such stores ...

Adwatch (April 4) ) top 20 recall: The Guardian

04 Apr 2012 | by Gareth James, Executive creative director, TMW

= ( ) The Co-operative TBWA Manchester/ PHD Rocket 24 15= ( ) Kellogg ...

Brand barometer: Social media performance of Special K

21 Mar 2012 | by Gemma Charles

competitions to raise brand awareness. My Special K's revamp highlights Kellogg's ambition to become ...

Morrisons partners Disney for 'biggest-ever giveaway'

05 Mar 2012 | by Matthew Chapman

by Kellogg, Colgate-Palmolive and Nestl . The Morrisons campaign will run in-store from today (5 March ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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