Change we can believe in?
16 Mar 2010 | by Gemma Charles
amount scheme - bears the imprint of the likes of Kellogg and Unilever, which have lobbied against ...
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Find a healthy balance
30 Mar 2010 | by Gemma Charles
not perceived as 'healthy'. Kellogg has found itself under fire for launching Krave, a breakfast cereal with a ... , with The Independent columnist Tom Sutcliffe last week denouncing Kellogg as 'disgusting' for 'peddling such nutritional trash'. Earlier this year Kellogg also drew criticism for advertising Coco Pops as an after ...
The week in marketing
10 Nov 2009
including Heinz, Persil, Marmite, Kit Kat, Kellogg and Coca-Cola to all its UK stores. - Vodafone hiring ...
The week in marketing
21 Oct 2009
's Favourites TV campaign 6. Kellogg to print logo on Corn Flakes 7. Cadbury Caramel Bunny: her legs are too ...
The week in marketing
14 Jul 2009
Kellogg's Special K has celebrated its 50th anniversary with television presenter Kirsty Gallacher and 100 ... varieties, is worth £120m, according to Kellogg. Sales of the cereal range have almost trebled in the past ...
The week in marketing
30 Jun 2009
- Kellogg ad push...Kellogg is to spend more than £80m on marketing its brands in 2009. Speaking at an industry event, Kellogg marketing director and general manager, snacks, Kevin Brennan, said there would be 'more media pressure' on the company this year. He added that the brand sees TV as a key medium, but will also use ...
Virgin Media to offer advertising slots
21 Apr 2009
-month trial with brands including Kellogg and John Lewis. According to Virgin, 54% of its trial customers had
, Kellogg
03 Mar 2009
online. However, adding 'Kellogg' to the search returns relevant, albeit dated, results. Action: Kellogg has a good online news centre and the site could provide a great platform for Brennan to launch a ...
The week in marketing
10 Feb 2009
- Kellogg adds Squares....Kellogg is adding a Totally Chocolatey variant to its Rice Krispies Squares range in an attempt to strengthen its challenge in the confectionery market. The line will go on sale at the end of this month, backed by a £3.8m TV and cinema campaign, sampling and PR. The Rice Krispies Squares brand is worth £19 ...
The week in marketing
04 Feb 2009
' and given a trip to the Edinburgh Fringe Festival. - ASA raps Kellogg Kellogg has been admonished ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
