Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
Kellogg's 57.70 35 BP 57.16 36 Fairy 57.10 37 Fisher ...
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Hope&Glory PR drafts in Good Relations' Adrian Chitty for top role
09 Mar 2012 | by John Owens
.com and Honda accounts, and also worked on TalkTalk, Kellogg's, Chevron and Southern Railways. Gordon ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
to associate directors in recognition of their work on Kellogg's account. Paul McGee has also been promoted ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
good recession . Kellogg, Penguin, FedEx and Apple didn t: Rice Krispies and Penguin Books launched ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
for the Clear Channel Outdoor Planning Awards. 55: PETER HARRISON - KELLOGG The cereal company appointed ... in the summer. Having previously managed campaigns for Kellogg's Crunchy Nut and Frosties brands, Harrison ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
for pretty much the first time and Kellogg increasing its spend, and the brand count was positive. Being ...
Helen Edwards on Branding: No clear line of insight
20 Oct 2010 | by Helen Edwards
, US academic Mohan Sawhney, of the Kellogg School of Management, defined consumer insight as 'Fresh ...
BR Video: Should cereals come in plastic bags?
06 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
When Sainsbury's announced it was ditching the cardboard from the cereal boxes in its "basics" range last month, it sparked an industry debate. Cereal brand Kellogg took issue with the move ... spokesman for Kellogg said: "A box and a thin bag are fully recyclable bags only use more plastic ...
Kellogg's Corn Flakes box greets M4 motorists
17 Sep 2010 | by Daniel Farey-Jones
JCDecaux's M4 Torch site is being encased by a giant Kellogg's Corn Flakes box for the next three...and booked by Carat and Posterscope. A Kellogg's spokesperson said: "The M4 torch provides a unique opportunity for Kellogg s Corn Flakes to remind people about the best way to start each day. Hopefully ... Berwin, managing director for sales at JCDecaux, said: "Kellogg s have capitalised on the rare ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
