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FOCUS: CYBERMARKETING - Calling for a lightning reaction/The internet and related technological advances can create almost as many problems for PR practitioners as they solve. Tom Dawn reports

06 Mar 1998 | by TOM DAWN

, involves the user actively seeking information. Food company Kellogg s recently used Internet push technology on its highly branded website Kellogg s UK Better Breakfast Briefing (http://www.kelloggs.co.uk). After one pull visit to the webiste, the user is sent a Kellogg s e-mail every morning, delivering a ...

Top European Agencies 1997: BORDER CROSSINGS - IT development is fostering network growth as standardised agencies create virtual teams

25 Jul 1997

-ordinating their European PR campaign Clients of the Worldcom/Globalink alliance include General Electric, Kellogg ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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