Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
good recession . Kellogg, Penguin, FedEx and Apple didn t: Rice Krispies and Penguin Books launched ...
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Marketing's top five Jubilee initiatives
08 May 2012 | by John Reynolds
1 . Kellogg's cereal packaging has turned the clock back 60 years to mark the Jubilee. The cereal giant has unveiled a range of limited edition collectors' boxes which have been inspired by Kellogg's drawings dating back to the 1950s, when the Queen came to the throne. The line-up includes ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ...
School Reports 2011: Glue Isobar
05 Sep 2011 | by Staff
9.8m (2009) Total accounts at year end 24 Accounts won 9 (biggest: Kellogg ... , it also landed the pan-European Kellogg account, one of the biggest digital pitches of the year ... creative and new-business success, winning nine pitches including Kellogg across Europe, Sprite globally ...
Apple, Sony and M&S 'most defining brands' of today
24 Aug 2011 | by Alex Brownsell
(14%), Heinz (13%) and Kellogg (7%). Nike (13%) beat Next (10%) into second place in the apparel ...
Brands line up for final slice of Harry Potter
15 Jun 2011 | by Maisie McCabe
by Bartle Bogle Hegarty before the film, while Anchor, LG and Kellogg's Krave will advertise in 3D during ...
Adwatch (15 June): Top 20 recall - Is Autoglass's campaign transparent?
15 Jun 2011 | by Glyn Britton, Strategy director, Albion
/MediaCom 37 6 ( ) Kellogg's Special K Leo Burnett/Carat 35 7 ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
for the Clear Channel Outdoor Planning Awards. 55: PETER HARRISON - KELLOGG The cereal company appointed ... in the summer. Having previously managed campaigns for Kellogg's Crunchy Nut and Frosties brands, Harrison ...
Adwatch (30 March) - Top 20 recall: Is the new Lexus ad making a big noise?
30 Mar 2011 | by Tony Quinn, Head of planning, JWT London
Publicis/Mindshare 29 9 ( ) Kellogg's Special K Mini Breaks Leo Burnett ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
for pretty much the first time and Kellogg increasing its spend, and the brand count was positive. Being ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
