Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
good recession . Kellogg, Penguin, FedEx and Apple didn t: Rice Krispies and Penguin Books launched ...
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Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... 34.58 49.69 9 16 Kellogg's Leo Burnett/ Carat 13 180 43.09 68 ...
Department of Health moots consumer 'calorie-reduction challenge'
13 Sep 2011 | by Gemma Charles
emulating a similar initiative in the US. Under that scheme, companies such as Kellogg, PepsiCo ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
for the Clear Channel Outdoor Planning Awards. 55: PETER HARRISON - KELLOGG The cereal company appointed ... in the summer. Having previously managed campaigns for Kellogg's Crunchy Nut and Frosties brands, Harrison ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
for pretty much the first time and Kellogg increasing its spend, and the brand count was positive. Being ...
Small marketing team, global remit
03 Mar 2011 | by Suzy Bashford
that consultancy Brand Learning has added 25 clients in the past year, including Kellogg, Bacardi and Paypal ...
Helen Edwards on Branding: No clear line of insight
20 Oct 2010 | by Helen Edwards
, US academic Mohan Sawhney, of the Kellogg School of Management, defined consumer insight as 'Fresh ...
Helen Edwards on Branding: In with the in-crowd
14 Jul 2010 | by Helen Edwards
, for example. Like Ford and Kellogg from the last century, great brands today are often the product of a ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
. The former Procter Gamble marketer remains committed to BT and Liverpool FC. 17. Kevin Brennan, Kellogg ... will be acutely aware that growth in Kellogg's snack business is a crucial part of its global plans. 18. Chris ...
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
to 13th place. The top FMCG brand, mean-while, is Kellogg, which ranks seventh with 23 mentions and 276 ... .76 6 - B Q JWT London, Rapier/ZenithOptimedia 23 302 18.27 39.42 7 5 Kellogg ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
