01 Jun 2012
| by Doug Whelpdale
of national unity.
We asked what people thought about activity from Kellogg s, Marmite and Sainsbury's. Kellogg s has resurrected packaging from 60 years ago, while Sainsbury s has run relatively standard ...
%.
Interestingly Marmite had the highest level of disapproval at 12%, compared with Kellogg s at 10% and Sainsbury ...
29 May 2012
| by Sarah Shearman
Kellogg has parted company with its European president Stephen Twaddell as it embarks on a global...on year, to $78m ( 50m).
Kellogg said Twaddell has left to pursue other opportunities. He joined Kellogg in 1986 as a sales representative in Northern Ireland. He has held several sales and senior management roles at the company, and was named president of Kellogg Europe in 2010.
It is understood ...
25 May 2012
| by John Reynolds
Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice...'s Rocky Road variant.
The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ...
trailers of the new 'Men in Black' film.
Kellogg's has big ambitions for the campaign. It believes ...
22 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Grey London/Starcom
24
16
-4
Kellogg's Coco Pops
Leo Burnett/Carat
23 ...
15 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Abbott Mead Vickers BBDO/ ZenithOptimedia
45
4
( )
Kellogg's Crunchy Nut
Leo ...
08 May 2012
| by John Reynolds
1 . Kellogg's cereal packaging has turned the clock back 60 years to mark the Jubilee.
The cereal giant has unveiled a range of limited edition collectors' boxes which have been inspired by Kellogg's drawings dating back to the 1950s, when the Queen came to the throne.
The line-up includes ...
03 May 2012
| by John Reynolds
of Kellogg's Special K with sales of 119.4m.
Lyndon Lea, a partner at Lion Capital, said: "We are excited ...
18 Apr 2012
| by Jane Bainbridge
eat bars to replace a missed meal.
NPD. With companies like Kellogg s and Kraft supporting NPD ...
distributed in 25 countries.
Clare Furlonger, marketing manager, Kellogg's Nutri-Grain
Furlonger has been with Kellogg's since 2003 and has held a number of roles with the food company including ...
17 Apr 2012
| by Matt Cartmell and Alec Mattinson
Kellogg's is preparing to repitch its UK lobbying brief amid conflict issues for incumbent Bell...Cadbury s, alongside Bell Pottinger Public Affairs UK work for Kellogg s.
But the breakfast cereals ...
in the near future.
Rachel Fellows, Kellogg s UK corporate affairs director, added: After a review of our ...
standard of work the team has delivered .
Bell Pottinger has worked with Kellogg s in the UK since 2006 ...
21 Mar 2012
| by Gemma Charles
competitions to raise brand awareness.
My Special K's revamp highlights Kellogg's ambition to become ...