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Jubilee spirit unites the nation

of national unity. We asked what people thought about activity from Kellogg s, Marmite and Sainsbury's. Kellogg s has resurrected packaging from 60 years ago, while Sainsbury s has run relatively standard ... %. Interestingly Marmite had the highest level of disapproval at 12%, compared with Kellogg s at 10% and Sainsbury ...

Kellogg boss departs as food giant kicks off global rebrand

Kellogg has parted company with its European president Stephen Twaddell as it embarks on a global...on year, to $78m ( 50m). Kellogg said Twaddell has left to pursue other opportunities. He joined Kellogg in 1986 as a sales representative in Northern Ireland. He has held several sales and senior management roles at the company, and was named president of Kellogg Europe in 2010. It is understood ...

Kellogg's Rice Krispies Squares launches 3D ad

Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice...'s Rocky Road variant. The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ... trailers of the new 'Men in Black' film. Kellogg's has big ambitions for the campaign. It believes ...

Adwatch (May 23) Top 20 recall: Walt Disney World Resorts

Grey London/Starcom 24 16 -4 Kellogg's Coco Pops Leo Burnett/Carat 23 ...

Adwatch (May 16) Top 20 recall: Bird's Eye

Abbott Mead Vickers BBDO/ ZenithOptimedia 45 4 ( ) Kellogg's Crunchy Nut Leo ...

Marketing's top five Jubilee initiatives

1 . Kellogg's cereal packaging has turned the clock back 60 years to mark the Jubilee. The cereal giant has unveiled a range of limited edition collectors' boxes which have been inspired by Kellogg's drawings dating back to the 1950s, when the Queen came to the throne. The line-up includes ...

Chinese firm acquires majority stake in Weetabix

of Kellogg's Special K with sales of 119.4m. Lyndon Lea, a partner at Lion Capital, said: "We are excited ...

Sector Insight: Cereal, energy and snack bars

eat bars to replace a missed meal. NPD. With companies like Kellogg s and Kraft supporting NPD ... distributed in 25 countries. Clare Furlonger, marketing manager, Kellogg's Nutri-Grain Furlonger has been with Kellogg's since 2003 and has held a number of roles with the food company including ...

Kellogg's repitches lobbying brief over conflict

Kellogg's is preparing to repitch its UK lobbying brief amid conflict issues for incumbent Bell...Cadbury s, alongside Bell Pottinger Public Affairs UK work for Kellogg s. But the breakfast cereals ... in the near future. Rachel Fellows, Kellogg s UK corporate affairs director, added: After a review of our ... standard of work the team has delivered . Bell Pottinger has worked with Kellogg s in the UK since 2006 ...

Brand barometer: Social media performance of Special K

competitions to raise brand awareness. My Special K's revamp highlights Kellogg's ambition to become ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.