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Kellogg's repitches lobbying brief over conflict

17 Apr 2012 | by Matt Cartmell and Alec Mattinson

Kellogg's is preparing to repitch its UK lobbying brief amid conflict issues for incumbent Bell...Cadbury s, alongside Bell Pottinger Public Affairs UK work for Kellogg s. But the breakfast cereals ... in the near future. Rachel Fellows, Kellogg s UK corporate affairs director, added: After a review of our ... standard of work the team has delivered . Bell Pottinger has worked with Kellogg s in the UK since 2006 ...

Should adland be exempt from Tupe?

01 Mar 2012

occur. In 2009, JWT and Leo Burnett reached agreement about redeployment of staff when Kellogg moved ...

Kellogg's Krave Facebook game escapes 'unhealthy eating' complaint

15 Feb 2012 | by Sarah Shearman

Food & Farming, which said a Facebook game for Kellogg's Krave cereal encouraged unhealthy eating...in children. Kellogg said in its defence that the cereal was aimed at young adults and was marketed through ... chosen to place the game on Facebook because it had an age-gating system in place. Kellogg argued ... they would have no reason to misstate their age. Kellogg also argued that the prizes in the game, which ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

09 Feb 2012 | by Gemma Charles

Brands under fire include Kellogg's Krave, Nesquik and Cadbury's Buttons. The CFC was due to hand in 54 separate complaints this morning (9 February) to the ASA, concerning offending company ... the concerns that the CFC raises." Kellogg head of external communications Paul Wheeler said: "The ASA agree ...

Is there a silver lining for brands in the fallout from the euro crisis?

06 Dec 2011 | by Noelle McElhatton

good recession . Kellogg, Penguin, FedEx and Apple didn t: Rice Krispies and Penguin Books launched ...

Brands pledge to avoid promoting unhealthy products to kids online

28 Nov 2011 | by Matthew Chapman

group include Burger King, Danone, Ferrero, General Mills, Kraft Food, Kellogg's, Nestl , PepsiCo ...

Marketing industry steps up fight to keep self-regulation

19 Oct 2011 | by Gemma Charles

in the US involving Kellogg, PepsiCo and Unilever, among other manufacturers. The companies have yet ...

Department of Health makes calorie reduction call to food industry

13 Oct 2011 | by Gemma Charles

. This is similar to a US programme launched by First Lady Michelle Obama and backed by companies such as Kellogg ...

Kellogg's to launch first cause-related campaign

16 Sep 2011 | by John Reynolds

Kellogg's is ramping up support of its school Breakfast Club initiative with the launch of its...The campaign, called 'Help give a child a breakfast', is centred around its core Kellogg's Corn Flakes brand, which makes around 62m in sales a year, according to Kellogg's. The advertising begins ... ' will run on seven million packs of Kellogg's Corn Flakes from October to December, and 3p from every pack ...

Editor's Comment: Calorie scheme has slim chance

14 Sep 2011 | by Noelle McElhatton

We're taking our cue on this from the US' 'Responsibility Deal' scheme, which involved Kellogg, PepsiCo, Unilever and 13 other food mega-brands pledging to trim 1.5tr calories from the annual US food supply by the end of 2015. Yet in the land of plenty, the pursuit of happiness leaves some with Tom ...

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