Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... 34.58 49.69 9 16 Kellogg's Leo Burnett/ Carat 13 180 43.09 68 ...
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Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
to associate directors in recognition of their work on Kellogg's account. Paul McGee has also been promoted ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
good recession . Kellogg, Penguin, FedEx and Apple didn t: Rice Krispies and Penguin Books launched ...
From DM Bulletin to Data and Direct Bulletin
13 Oct 2011 | by Daniel Farey-Jones
and better personalisation." So CRM continues to prove a draw for a variety of brands, with Kellogg ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
for the Clear Channel Outdoor Planning Awards. 55: PETER HARRISON - KELLOGG The cereal company appointed ... in the summer. Having previously managed campaigns for Kellogg's Crunchy Nut and Frosties brands, Harrison ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
for pretty much the first time and Kellogg increasing its spend, and the brand count was positive. Being ...
P&G replaces Government as UK's biggest advertising spender
04 Jan 2011 | by Gemma Charles
DFS Furniture 92 93 -2 Reckitt Benckiser 75 77 -3 Kellogg ...
Tesco sponsors Climate Week
12 Nov 2010 | by Ed Owen
Climate Week has four supporting partners Aviva, EDF Energy, Kellogg's and RBS. It aims to promote ways to drive down carbon emissions. Kevin Steele, Climate Week's chief executive, said he aimed to make Climate Week a "huge national occasion that creates tremendous environmental benefits ...
Paper Round (16 July) - Which brands are advertising in the national press?
16 Jul 2010 | by Sarah Johnson
Sainsbury's, Kellogg's and NatWest promote their brand strategies in the national press today...in The Times and The Daily Telegraph. Kellogg s focuses on quality with a press campaign in The Times ...
Paper Round (14 July) - Which brands are advertising in the national press?
14 Jul 2010 | by Sarah Johnson
In The Sun, Asda advertises a Princes Tuna deal, highlighting its price guarantee while Sainsbury's pushes its buy-one-get-one-free offers with a full page. Tesco advertises half-price cleaning products, then a later offers a discount on Kellogg s Rice Crispy Squares. Aldi takes a full ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
