Morrisons partners Disney for 'biggest-ever giveaway'
05 Mar 2012 | by Matthew Chapman
by Kellogg, Colgate-Palmolive and Nestl . The Morrisons campaign will run in-store from today (5 March ...
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Jubilee spirit unites the nation
01 Jun 2012 | by Doug Whelpdale
of national unity. We asked what people thought about activity from Kellogg s, Marmite and Sainsbury's. Kellogg s has resurrected packaging from 60 years ago, while Sainsbury s has run relatively standard ... %. Interestingly Marmite had the highest level of disapproval at 12%, compared with Kellogg s at 10% and Sainsbury ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
to associate directors in recognition of their work on Kellogg's account. Paul McGee has also been promoted ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
good recession . Kellogg, Penguin, FedEx and Apple didn t: Rice Krispies and Penguin Books launched ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
for the Clear Channel Outdoor Planning Awards. 55: PETER HARRISON - KELLOGG The cereal company appointed ... in the summer. Having previously managed campaigns for Kellogg's Crunchy Nut and Frosties brands, Harrison ...
Biggest Brands: Top 100 advertisers 2011
15 Mar 2011 | by Adam Woods
for pretty much the first time and Kellogg increasing its spend, and the brand count was positive. Being ...
Paper Round (16 July) - Which brands are advertising in the national press?
16 Jul 2010 | by Sarah Johnson
Sainsbury's, Kellogg's and NatWest promote their brand strategies in the national press today...in The Times and The Daily Telegraph. Kellogg s focuses on quality with a press campaign in The Times ...
Paper Round (14 July) - Which brands are advertising in the national press?
14 Jul 2010 | by Sarah Johnson
In The Sun, Asda advertises a Princes Tuna deal, highlighting its price guarantee while Sainsbury's pushes its buy-one-get-one-free offers with a full page. Tesco advertises half-price cleaning products, then a later offers a discount on Kellogg s Rice Crispy Squares. Aldi takes a full ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
. The former Procter Gamble marketer remains committed to BT and Liverpool FC. 17. Kevin Brennan, Kellogg ... will be acutely aware that growth in Kellogg's snack business is a crucial part of its global plans. 18. Chris ...
Mark Ritson on Branding: The six core skills needed to be a great marketer
21 Oct 2009 | by Mark Ritson
distinguished professor of international marketing at the Northwestern University Kellogg Graduate School ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
