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Trading places: this week's people moves

Kellogg parts company with European president Stephen Twaddell while former DDB staffers open a new...is retiring from the business after 35 years. ( Marketing ) Kellogg has parted company with its European ...

Jubilee spirit unites the nation

of national unity. We asked what people thought about activity from Kellogg s, Marmite and Sainsbury's. Kellogg s has resurrected packaging from 60 years ago, while Sainsbury s has run relatively standard ... %. Interestingly Marmite had the highest level of disapproval at 12%, compared with Kellogg s at 10% and Sainsbury ...

On the Campaign Couch ... with JB

to you each morning" for Kellogg. Around 1954, he wrote a bestselling book, The Television Commercial ...

Kellogg boss departs as food giant kicks off global rebrand

Kellogg has parted company with its European president Stephen Twaddell as it embarks on a global...on year, to $78m ( 50m). Kellogg said Twaddell has left to pursue other opportunities. He joined Kellogg in 1986 as a sales representative in Northern Ireland. He has held several sales and senior management roles at the company, and was named president of Kellogg Europe in 2010. It is understood ...

Kellogg's Rice Krispies Squares launches 3D ad

Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice...'s Rocky Road variant. The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ... trailers of the new 'Men in Black' film. Kellogg's has big ambitions for the campaign. It believes ...

Where are the Jubilee commercials?

Kellogg doing a range of limited-edition boxes inspired by drawings from the 50s. "That's pushing ...

Adwatch (May 23) Top 20 recall: Walt Disney World Resorts

Grey London/Starcom 24 16 -4 Kellogg's Coco Pops Leo Burnett/Carat 23 ...

Adwatch (May 16) Top 20 recall: Bird's Eye

Abbott Mead Vickers BBDO/ ZenithOptimedia 45 4 ( ) Kellogg's Crunchy Nut Leo ...

Marketing's top five Jubilee initiatives

1 . Kellogg's cereal packaging has turned the clock back 60 years to mark the Jubilee. The cereal giant has unveiled a range of limited edition collectors' boxes which have been inspired by Kellogg's drawings dating back to the 1950s, when the Queen came to the throne. The line-up includes ...

Chinese firm acquires majority stake in Weetabix

of Kellogg's Special K with sales of 119.4m. Lyndon Lea, a partner at Lion Capital, said: "We are excited ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.