01 Jun 2012
| by Loulla-Mae Eleftheriou-Smith
Kellogg parts company with European president Stephen Twaddell while former DDB staffers open a new...is retiring from the business after 35 years. ( Marketing )
Kellogg has parted company with its European ...
01 Jun 2012
| by Doug Whelpdale
of national unity.
We asked what people thought about activity from Kellogg s, Marmite and Sainsbury's. Kellogg s has resurrected packaging from 60 years ago, while Sainsbury s has run relatively standard ...
%.
Interestingly Marmite had the highest level of disapproval at 12%, compared with Kellogg s at 10% and Sainsbury ...
31 May 2012
| by Jeremy Bullmore
to you each morning" for Kellogg. Around 1954, he wrote a bestselling book, The Television Commercial ...
29 May 2012
| by Sarah Shearman
Kellogg has parted company with its European president Stephen Twaddell as it embarks on a global...on year, to $78m ( 50m).
Kellogg said Twaddell has left to pursue other opportunities. He joined Kellogg in 1986 as a sales representative in Northern Ireland. He has held several sales and senior management roles at the company, and was named president of Kellogg Europe in 2010.
It is understood ...
25 May 2012
| by John Reynolds
Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice...'s Rocky Road variant.
The campaign marks a continuation of Kellogg's 'It All Lies' campaign and claims ...
trailers of the new 'Men in Black' film.
Kellogg's has big ambitions for the campaign. It believes ...
24 May 2012
Kellogg doing a range of limited-edition boxes inspired by drawings from the 50s. "That's pushing ...
22 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Grey London/Starcom
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16
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Kellogg's Coco Pops
Leo Burnett/Carat
23 ...
15 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
Abbott Mead Vickers BBDO/ ZenithOptimedia
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4
( )
Kellogg's Crunchy Nut
Leo ...
08 May 2012
| by John Reynolds
1 . Kellogg's cereal packaging has turned the clock back 60 years to mark the Jubilee.
The cereal giant has unveiled a range of limited edition collectors' boxes which have been inspired by Kellogg's drawings dating back to the 1950s, when the Queen came to the throne.
The line-up includes ...
03 May 2012
| by John Reynolds
of Kellogg's Special K with sales of 119.4m.
Lyndon Lea, a partner at Lion Capital, said: "We are excited ...