Ogilvy's Sutherland makes a stand for marketing's 'third eye'
18 May 2012 | by Maisie McCabe
the differences in approach and perception between the two professions, Sutherland said: "A peacock is a chicken ...
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Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
within these three ranges, including best-sellers chicken tikka masala, korma and jalfrezi. The new ...
Why We're Loving ... Scott Bell writer, Dan Treichel senior art director, Droga5
03 May 2012
by the mayor of Hazard, Kentucky. DT: I live a 30-second walk away from the agency. I never need an umbrella. ...
Work Debrief - Aardman's magic ingredients make Levi's sauce sing
03 May 2012 | by Russell Ramsey, the executive creative director of JWT London
Reggae Sauce on your chicken drumsticks, something magical happens. The line "put some music in your food ... on to a winner when he asked to take it away with him and then displayed it in his jerk-chicken restaurant ...
Batchelors targets women with 'female Pot Noodle'
01 May 2012 | by John Reynolds
noodles and two pasta and comes in a variety of flavours including chicken, BBQ beef and chow mein. ...
How the Tesco brand lost its value
19 Apr 2012
arse-tapping. I still remember liking Dudley Moore chasing after chickens. I always thought the "Every ...
Helen Edwards: The science of 'going viral'
18 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
of advertising's most expensive and traditional real estate. Burger King's 'Subservient Chicken' was the first interactive video to go viral, in 2001. The ad for the chain's TenderCrisp chicken sandwich gave the 'Chicken the way you like it' tagline a literal meaning: viewers typed in a command and a man in a chicken ...
Agencies should become warriors, not worriers
08 Mar 2012 | by Cilla Snowball
is overcrowded, serviced by way too many industry bodies, and we're probably all too silo-ed, ego-ed and chicken ...
Punter Appeal - WCRS
08 Mar 2012 | by Katherine Levy
Churchill - New dawn - 5.95 Sky Movies - Coming home - 5.74 Bupa - Chickens - 5.44 Royal Navy ...
Adwatch (Mar 7) top 20 recall: McDonalds
07 Mar 2012 | by David Hackworthy, strategy partner, The Red Brick Road
Skip to table Two-all-beef-patties-special sauce-lettuce-cheese-pickles-onions-on-a-sesame-seed-bun. I'm 47, and I can still say this in less than three seconds, which gets me fries with my Big Mac, or at least it did when I was seven in suburban Sydney. Funny how some marketing ideas stick. I suppose I ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
