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Tesco gives ready meals multimillion-pound revamp

24 May 2012 | by Matthew Chapman

within these three ranges, including best-sellers chicken tikka masala, korma and jalfrezi. The new ...

O2 Priority Moments crowdsourcing favours Nando's

15 May 2012 | by Nick Batten

. Response has so far been muted, but the most frequent mentions are going to chicken chain Nando's, cinema ...

Batchelors targets women with 'female Pot Noodle'

01 May 2012 | by John Reynolds

noodles and two pasta and comes in a variety of flavours including chicken, BBQ beef and chow mein. ...

Helen Edwards: The science of 'going viral'

18 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year

of advertising's most expensive and traditional real estate. Burger King's 'Subservient Chicken' was the first interactive video to go viral, in 2001. The ad for the chain's TenderCrisp chicken sandwich gave the 'Chicken the way you like it' tagline a literal meaning: viewers typed in a command and a man in a chicken ...

Adwatch (Mar 7) top 20 recall: McDonalds

07 Mar 2012 | by David Hackworthy, strategy partner, The Red Brick Road

Skip to table Two-all-beef-patties-special sauce-lettuce-cheese-pickles-onions-on-a-sesame-seed-bun. I'm 47, and I can still say this in less than three seconds, which gets me fries with my Big Mac, or at least it did when I was seven in suburban Sydney. Funny how some marketing ideas stick. I suppose I ...

KFC rolls out 'his and hers' ads for BBQ Rancher burger

14 Feb 2012 | by John Reynolds

'healthy' non-fried burger....The burger, which is being launched this week in the UK, joins other non-fried products on the fast-food chain s menu. These include the KFC Brazer, a griddled chicken burger and tortilla-style wrap, which was launched in April last year. The 400-calorie BBQ Rancher comprises a marinated chicken ...

Five routes to social media success

28 Dec 2011 | by Andrew McCormick

Chicken' and other digital hits moved up a gear with "Whopper sacrifice". The idea was crude ...

Helen Edwards on Branding: Make my brand

23 Nov 2011 | by Helen Edwards

can of Tomato or Chicken soup, and have it delivered to their bedside within days. Burberry Bespoke ...

Andrew Walmsley on Digital: Still playing discount chicken

09 Nov 2011 | by Andrew Walmsley

Readers with keen memories will recall Tracey's discount chicken (bit.ly/u8Qzon), the subject of this column back in February 2009. For those who have not been memorising every word to date, Tracey ... the retailer discounted it to an acceptable level, dubbing this game of nerve 'discount chicken'. With her ...

Pizza Hut undertakes 2m email marketing blitz

04 Nov 2011 | by John Reynolds

: Chicken Delight; Shrimply Delicious; and Virtuous Veg. Pizza Hut has emailed its entire two million ...

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